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The experience co-creation in smart tourism destinations: a multiple case analysis of European destinations

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  • Piera Buonincontri

    (National Research Council (CNR))

  • Roberto Micera

    (National Research Council (CNR))

Abstract

In the last years, destinations have started to redefine their role and their entrepreneurial logics, involving tourists as active co-creators of their own experiences and considering new technologies as the main tools for defining tourism products. It implies the birth of a new kind of destinations, the smart tourism destinations (STDs), in which new technologies are so extensively embedded to influence tourism experiences, enhance destinations’ competitiveness and favour tourism development projects. Starting from these considerations, the main purpose of this paper is to contribute to the recent debate on innovation in tourism, by proposing an interpretative framework able to explain the way in which technological components in a STD may improve the co-creation of tourism experiences. Empirical analysis on two European STD best practices, Venice and Salzburg, conducted triangulating qualitative methods, reveals that the smart approach adopted by STDs improves the co-creation of tourism experiences by encouraging the interaction with tourists, increasing their active participation during the experience, and promoting the sharing of the experience among the tourists themselves. The paper provides interesting insights for destination managers and policy makers on how they should use innovative technologies in STDs to improve the experience co-creation.

Suggested Citation

  • Piera Buonincontri & Roberto Micera, 2016. "The experience co-creation in smart tourism destinations: a multiple case analysis of European destinations," Information Technology & Tourism, Springer, vol. 16(3), pages 285-315, September.
    • Handle: RePEc:spr:infott:v:16:y:2016:i:3:d:10.1007_s40558-016-0060-5
    DOI: 10.1007/s40558-016-0060-5
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    13. Gretzel, Ulrike, 2018. "From smart destinations to smart tourism regions," INVESTIGACIONES REGIONALES - Journal of REGIONAL RESEARCH, Asociación Española de Ciencia Regional, issue 42, pages 171-184.
    14. Sanaz Shafiee & Ali Rajabzadeh Ghatari & Alireza Hasanzadeh & Saeed Jahanyan, 2022. "Developing a model for smart tourism destinations: an interpretive structural modelling approach," Information Technology & Tourism, Springer, vol. 24(4), pages 511-546, December.
    15. Tomašević Ivana & Đurović Sandra & Abramović Nikola, 2019. "Analysis of the Use of Digital Technologies in Montenegro’s Tourist offer on the Example of a Hotels in Bar," Economics, Sciendo, vol. 7(1), pages 119-125, June.
    16. Femenia-Serra , Francisco & Neuhofer, Barbara, 2018. "Smart tourism experiences: conceptualisation, key dimensions and research agenda," INVESTIGACIONES REGIONALES - Journal of REGIONAL RESEARCH, Asociación Española de Ciencia Regional, issue 42, pages 129-150.
    17. Luisa Errichiello & Roberto Micera, 2018. "Leveraging Smart Open Innovation for Achieving Cultural Sustainability: Learning from a New City Museum Project," Sustainability, MDPI, vol. 10(6), pages 1-23, June.
    18. Na Li & Ziyang Liu & Xi Zhang, 2022. "A Study on the Impact of Dynamic Visitor Demand on the Digital Transformation of Enterprises—Considerations Based on the Regional Innovation Environment and the Level of Big Data," Sustainability, MDPI, vol. 15(1), pages 1-19, December.
    19. Yolanda María De La Fuente-Robles & María Dolores Muñoz-de-Dios & Ana Belén Mudarra-Fernández & Adrián Jesús Ricoy-Cano, 2020. "Understanding Stakeholder Attitudes, Needs and Trends in Accessible Tourism: A Systematic Review of Qualitative Studies," Sustainability, MDPI, vol. 12(24), pages 1-23, December.
    20. Pam Lee & William Cannon Hunter & Namho Chung, 2020. "Smart Tourism City: Developments and Transformations," Sustainability, MDPI, vol. 12(10), pages 1-15, May.
    21. Assumpció Huertas & Antonio Moreno & Jordi Pascual, 2021. "Place Branding for Smart Cities and Smart Tourism Destinations: Do They Communicate Their Smartness?," Sustainability, MDPI, vol. 13(19), pages 1-18, October.
    22. Prateek Kalia & Dušan Mladenović & à ngel Acevedo-Duque, 2022. "Decoding the Trends and the Emerging Research Directions of Digital Tourism in the Last Three Decades: A Bibliometric Analysis," SAGE Open, , vol. 12(4), pages 21582440221, October.
    23. Hao Zhang & Taeyoung Cho & Huanjiong Wang & Quansheng Ge, 2018. "The Influence of Cross-Cultural Awareness and Tourist Experience on Authenticity, Tourist Satisfaction and Acculturation in World Cultural Heritage Sites of Korea," Sustainability, MDPI, vol. 10(4), pages 1-14, March.

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