IDEAS home Printed from
MyIDEAS: Login to save this paper or follow this series

L'identification du client à l'entreprise : une étude des conséquences relationnelles dans le secteur non marchand

  • Pierre Volle


    (DRM - Dauphine Recherches en Management - CNRS : UMR7088 - Université Paris Dauphine - Paris IX)

  • Fanny Reniou


    (DRM - Dauphine Recherches en Management - CNRS : UMR7088 - Université Paris Dauphine - Paris IX)

  • Elisa Monnot


    (DRM - Dauphine Recherches en Management - CNRS : UMR7088 - Université Paris Dauphine - Paris IX)

Une revue de littérature transdisciplinaire a permis de déceler l'émergence d'un nouveau construit en marketing, l'identification du client à l'entreprise. Il s'agit du processus par lequel les croyances d'un client à l'égard d'une entreprise lui permettent d'affirmer son identité et l'amènent à se percevoir comme semblable aux autres clients de cette entreprise. Notre recherche propose un outil de mesure du construit d'identification à l'entreprise et s'intéresse à ses conséquences relationnelles, que sont la connaissance de l'entreprise, l'empathie, l'attachement et l'investissement dans la relation.

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

File URL:
Download Restriction: no

Paper provided by HAL in its series Post-Print with number halshs-00638641.

in new window

Date of creation: 2009
Date of revision:
Publication status: Published - Presented, 25ème Congrès International de l'Association Française du Marketing, Londres, Royaume-Uni, 2009, United Kingdom
Handle: RePEc:hal:journl:halshs-00638641
Note: View the original document on HAL open archive server:
Contact details of provider: Web page:

No references listed on IDEAS
You can help add them by filling out this form.

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

When requesting a correction, please mention this item's handle: RePEc:hal:journl:halshs-00638641. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (CCSD)

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.

This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.