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Can Interactive Mediation Tools Bridge the Identity Gap Between the Public and the Art Museum?

Author

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  • Marta de Miguel de Blas

    (CREGO - Centre de Recherche en Gestion des Organisations (EA 7317) - UB - Université de Bourgogne - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE])

  • Dominique Bourgeon-Renault

    (CREGO - Centre de Recherche en Gestion des Organisations (EA 7317) - UB - Université de Bourgogne - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE])

  • Elodie Jarrier

    (UB - Université de Bourgogne)

Abstract

Consumer behaviour in the field of art museums appears to be influenced both by the identity of the public and the art museum and by the context. It is a matter not of changing museum content, but of bringing its identity closer to that of the public in order to promote access to art. The authors first present the theoretical and conceptual framework for their research and then suggest a qualitative methodological approach to addressing the issues described in the results.

Suggested Citation

  • Marta de Miguel de Blas & Dominique Bourgeon-Renault & Elodie Jarrier, 2015. "Can Interactive Mediation Tools Bridge the Identity Gap Between the Public and the Art Museum?," Post-Print hal-02139827, HAL.
    • Handle: RePEc:hal:journl:hal-02139827
    Note: View the original document on HAL open archive server: https://hal.science/hal-02139827
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    File URL: https://hal.science/hal-02139827/document
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    References listed on IDEAS

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    Full references (including those not matched with items on IDEAS)

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