La gamification des dispositifs de médiation culturelle : Quelle perception et quel impact sur l’expérience de visite ? Le cas de la corderie Royale
Author
Abstract
Suggested Citation
Note: View the original document on HAL open archive server: https://univ-rochelle.hal.science/hal-01675348
Download full text from publisher
References listed on IDEAS
- I. Assassi & Dominique Bourgeon & Marc Filser, 2010.
"Recherche en Marketing de Activités Culturelles,"
Post-Print
halshs-00497778, HAL.
- I. Assassi & Dominique Bourgeon & Marc Filser, 2010. "Recherche en Marketing des Activités Culturelles," Post-Print halshs-00497779, HAL.
- Pierre Balloffet & François H. Courvoisier & Joëlle Lagier, 2014. "From Museum to Amusement Park: The Opportunities and Risks of Edutainment," Post-Print hal-01161614, HAL.
- Joy, Annamma & Sherry, John F, Jr, 2003. "Speaking of Art as Embodied Imagination: A Multisensory Approach to Understanding Aesthetic Experience," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 30(2), pages 259-282, September.
- Elodie Jarrier & Dominique Bourgeon-Renault, 2012. "Impact of Mediation devices on the Museum Visit Experience and on Visitors' Behavioural Intentions," Post-Print hal-02139835, HAL.
- Elodie Jarrier & Dominique Bourgeon-Renault, 2012. "Impact of Mediation Devices on the Museum Visit Experience and on Visitors' Behavioural Intentions," Post-Print halshs-01288238, HAL.
- Séverine Marteaux & Rémi Mencarelli & Mathilde Pulh, 2009. "Quand les institutions culturelles s'ouvrent au marketing sensoriel... et s'en défendent : enjeux et paradoxes," Post-Print hal-00416379, HAL.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Izzo, Filomena & Camminatiello, Ida & Sasso, Pasquale & Solima, Ludovico & Lombardo, Rosaria, 2023. "Creating customer, museum and social value through digital technologies: Evidence from the MANN Assiri project," Socio-Economic Planning Sciences, Elsevier, vol. 85(C).
- Marta de Miguel de Blas & Dominique Bourgeon-Renault & Elodie Jarrier, 2015. "Can Interactive Mediation Tools Bridge the Identity Gap Between the Public and the Art Museum?," Post-Print hal-02139827, HAL.
- Sujin Bae & Timothy Hyungsoo Jung & Natasha Moorhouse & Minjeong Suh & Ohbyung Kwon, 2020. "The Influence of Mixed Reality on Satisfaction and Brand Loyalty in Cultural Heritage Attractions: A Brand Equity Perspective," Sustainability, MDPI, vol. 12(7), pages 1-22, April.
- Ana Slavec & Nežka Sajinčič & Vesna Starman, 2021. "Use of Smartphone Cameras and Other Applications While Traveling to Sustain Outdoor Cultural Heritage," Sustainability, MDPI, vol. 13(13), pages 1-20, June.
- Siqi Emily Lu & Brent Moyle & Sacha Reid & Elaine Yang & Biqiang Liu, 2023. "Technology and museum visitor experiences: a four stage model of evolution," Information Technology & Tourism, Springer, vol. 25(2), pages 151-174, June.
- Andreea STRÂMBU-DIMA, 2021. "A Model Of Marketing Product In Religious Heritage Sites: Case Study For The Monastery Of Hodos-Bodrog," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(23), pages 1-10.
- Fabrizio Mosca & Bernardo Bertoldi & Chiara Giachino & Margherita Stupino, 2018. "Facebook and Twitter, social networks for culture. An investigation on museums," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2018(2), pages 39-59.
- Mantovani, Danielle & Tazima, Deborah Iuri, 2016. "Arte visual e foco regulatório na avaliação dos consumidores," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 56(2), March.
- Todor Dyankov, 2020. "Customer Experience with Tourist Brands - New Challenges After Pandemia," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 9(2), pages 53-59, August.
- Olivier Coussi & Bastien Bernela, 2024. "Back to the Futur(oscope): a territorial development "bricolaged" by a political entrepreneur? [Retour vers le Futur(oscope) : un développement territorial « bricolé » par un entrepreneur," Post-Print hal-04452686, HAL.
- Tsai, Shu-pei, 2005. "Integrated marketing as management of holistic consumer experience," Business Horizons, Elsevier, vol. 48(5), pages 431-441.
- repec:oup:jconrs:v:49:y:2023:i:5:p:904-925. is not listed on IDEAS
- Koivisto, Elina & Mattila, Pekka, 2020. "Extending the luxury experience to social media – User-Generated Content co-creation in a branded event," Journal of Business Research, Elsevier, vol. 117(C), pages 570-578.
- Frédéric Basso & Philippe Robert-Demontrond & Maryvonne Hayek & Jean-Luc Anton & Bruno Nazarian & Muriel Roth & Olivier Oullier, 2014. "Why People Drink Shampoo? Food Imitating Products Are Fooling Brains and Endangering Consumers for Marketing Purposes," Post-Print halshs-01183005, HAL.
- Federica Codignola & Paolo Mariani, 2022. "Investigating preferences in art collecting: the case of the François Pinault Collection," Italian Journal of Marketing, Springer, vol. 2022(1), pages 107-133, March.
- Lambillotte, Laetitia & Magrofuoco, Nathan & Poncin, Ingrid & Vanderdonckt, Jean, 2022. "Enhancing playful customer experience with personalization," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
- Valérie-Inès de La Ville & Cristina Badulescu & Charles-Alexandre Delestage, 2021. "Welcoming families to the museum: reconsidering cultural mediations for parent-child autonomous visits," Post-Print hal-03272621, HAL.
- Rebecca Scott & Julien Cayla & Bernard Cova, 2017. "Selling Pain to the Saturated Self," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(1), pages 22-43.
- Yoganathan, Vignesh & Osburg, Victoria-Sophie & Akhtar, Pervaiz, 2019. "Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands," Journal of Business Research, Elsevier, vol. 96(C), pages 386-396.
- Borghini, Stefania & Diamond, Nina & Kozinets, Robert V. & McGrath, Mary Ann & Muñiz, Albert M. & Sherry, John F., 2009. "Why Are Themed Brandstores So Powerful? Retail Brand Ideology at American Girl Place," Journal of Retailing, Elsevier, vol. 85(3), pages 363-375.
- Joško Brakus, J. & Schmitt, Bernd H. & Zhang, Shi, 2014. "Experiential product attributes and preferences for new products: The role of processing fluency," Journal of Business Research, Elsevier, vol. 67(11), pages 2291-2298.
Corrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-01675348. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.