IDEAS home Printed from https://ideas.repec.org/a/eee/soceps/v85y2023ics0038012122003093.html
   My bibliography  Save this article

Creating customer, museum and social value through digital technologies: Evidence from the MANN Assiri project

Author

Listed:
  • Izzo, Filomena
  • Camminatiello, Ida
  • Sasso, Pasquale
  • Solima, Ludovico
  • Lombardo, Rosaria

Abstract

The object of museums is to reflect and respond to the cultural capital inherent in people and achieve their full citizenship potential. New technologies are considered essential to attract new audiences and improve access to museums. There are no current studies linking the application of new technologies in museums to an increase in value creation for visitors and for society. The aim of this study is to address this gap in the research. To this end, a questionnaire was distributed among visitors to the National Archaeological Museum of Naples (MANN) who used augmented reality (AR) technology to experience an exhibition artifact.

Suggested Citation

  • Izzo, Filomena & Camminatiello, Ida & Sasso, Pasquale & Solima, Ludovico & Lombardo, Rosaria, 2023. "Creating customer, museum and social value through digital technologies: Evidence from the MANN Assiri project," Socio-Economic Planning Sciences, Elsevier, vol. 85(C).
    • Handle: RePEc:eee:soceps:v:85:y:2023:i:c:s0038012122003093
    DOI: 10.1016/j.seps.2022.101502
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0038012122003093
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.seps.2022.101502?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Sujin Bae & Timothy Hyungsoo Jung & Natasha Moorhouse & Minjeong Suh & Ohbyung Kwon, 2020. "The Influence of Mixed Reality on Satisfaction and Brand Loyalty in Cultural Heritage Attractions: A Brand Equity Perspective," Sustainability, MDPI, vol. 12(7), pages 1-22, April.
    2. M. Velden & A. Iodice D’Enza & F. Palumbo, 2017. "Cluster Correspondence Analysis," Psychometrika, Springer;The Psychometric Society, vol. 82(1), pages 158-185, March.
    3. Rémi Mencarelli & Séverine Marteaux & Mathilde Pulh, 2010. "Museums, consumers, and on‐site experiences," Post-Print hal-01347116, HAL.
    4. Filomena Izzo & Domenico Graziano & Mario Mustilli, 2018. "New Procedures in the Museums: The Communication Through Immersive Technologies," International Business Research, Canadian Center of Science and Education, vol. 11(6), pages 83-88, June.
    5. Elodie Jarrier & Dominique Bourgeon-Renault, 2012. "Impact of Mediation devices on the Museum Visit Experience and on Visitors' Behavioural Intentions," Post-Print hal-02139835, HAL.
    6. Jessie Pallud, 2017. "Impact of interactive technologies on stimulating learning experiences in a museum," Post-Print hal-03868875, HAL.
    7. Elodie Jarrier & Dominique Bourgeon-Renault, 2012. "Impact of Mediation Devices on the Museum Visit Experience and on Visitors' Behavioural Intentions," Post-Print halshs-01288238, HAL.
    8. Seokho Han & Ji-Hwan Yoon & Jookyung Kwon, 2021. "Impact of Experiential Value of Augmented Reality: The Context of Heritage Tourism," Sustainability, MDPI, vol. 13(8), pages 1-13, April.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Siqi Emily Lu & Brent Moyle & Sacha Reid & Elaine Yang & Biqiang Liu, 2023. "Technology and museum visitor experiences: a four stage model of evolution," Information Technology & Tourism, Springer, vol. 25(2), pages 151-174, June.
    2. Juliette Passebois- Ducrot & Florence Euzéby & Sarah Machat & Jeanne Lallement, 2015. "La gamification des dispositifs de médiation culturelle : Quelle perception et quel impact sur l’expérience de visite ? Le cas de la corderie Royale," Post-Print hal-01675348, HAL.
    3. Marta de Miguel de Blas & Dominique Bourgeon-Renault & Elodie Jarrier, 2015. "Can Interactive Mediation Tools Bridge the Identity Gap Between the Public and the Art Museum?," Post-Print hal-02139827, HAL.
    4. Sujin Bae & Timothy Hyungsoo Jung & Natasha Moorhouse & Minjeong Suh & Ohbyung Kwon, 2020. "The Influence of Mixed Reality on Satisfaction and Brand Loyalty in Cultural Heritage Attractions: A Brand Equity Perspective," Sustainability, MDPI, vol. 12(7), pages 1-22, April.
    5. Andreea STRÂMBU-DIMA, 2021. "A Model Of Marketing Product In Religious Heritage Sites: Case Study For The Monastery Of Hodos-Bodrog," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(23), pages 1-10.
    6. Fabrizio Mosca & Bernardo Bertoldi & Chiara Giachino & Margherita Stupino, 2018. "Facebook and Twitter, social networks for culture. An investigation on museums," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2018(2), pages 39-59.
    7. Ana Slavec & Nežka Sajinčič & Vesna Starman, 2021. "Use of Smartphone Cameras and Other Applications While Traveling to Sustain Outdoor Cultural Heritage," Sustainability, MDPI, vol. 13(13), pages 1-20, June.
    8. Xinlu Wen & Marios Sotiriadis & Shiwei Shen, 2023. "Determining the Key Drivers for the Acceptance and Usage of AR and VR in Cultural Heritage Monuments," Sustainability, MDPI, vol. 15(5), pages 1-24, February.
    9. Mariana Borcoman & Daniela Sorea, 2023. "Ethnic Soups from Rupea Area (Romania) as Resources for Sustainable Local Development," Sustainability, MDPI, vol. 15(2), pages 1-21, January.
    10. Václav Kupec & Michal Lukáč & Peter Štarchoň & Gabriela Pajtinková Bartáková, 2020. "Audit of Museum Marketing Communication in the Modern Management Context," IJFS, MDPI, vol. 8(3), pages 1-13, July.
    11. Liyun Zeng & Rita Yi Man Li, 2021. "Tourist Satisfaction, Willingness to Revisit and Recommend, and Mountain Kangyang Tourism Spots Sustainability: A Structural Equation Modelling Approach," Sustainability, MDPI, vol. 13(19), pages 1-20, September.
    12. Marques da Silva António José, 2021. "In Quest of a New AR Technology Application to Enhance the Sustainability of Cultural Tourism: The Olive Heritage in Madeira Through the Looking Glass of a ‘Sandbox’ Approach," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 11(1), pages 66-76, December.
    13. Xue-Liang Pei & Jia-Ning Guo & Tung-Ju Wu & Wen-Xin Zhou & Shang-Pao Yeh, 2020. "Does the Effect of Customer Experience on Customer Satisfaction Create a Sustainable Competitive Advantage? A Comparative Study of Different Shopping Situations," Sustainability, MDPI, vol. 12(18), pages 1-19, September.
    14. Chunyu Jiang & Seuk Wai Phoong, 2023. "A ten-year review analysis of the impact of digitization on tourism development (2012–2022)," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-16, December.
    15. Francesca De Canio & Elisa Martinelli & Margherita Peruzzini & Sara Cavallaro, 2022. "Experiencing a Food Production Site Using Wearable Devices: The Indirect Impact of Immersion and Presence in VR Tours," Sustainability, MDPI, vol. 14(5), pages 1-17, March.
    16. Wenrui Wang, 2023. "The Ways that Digital Technologies Inform Visitor's Engagement with Cultural Heritage Sites: Informal Learning in the Digital Era ," GATR Journals gjbssr628, Global Academy of Training and Research (GATR) Enterprise.
    17. Timothy Jung & M. Claudia tom Dieck & Hyunae Lee & Namho Chung, 2020. "Relationships among Beliefs, Attitudes, Time Resources, Subjective Norms, and Intentions to Use Wearable Augmented Reality in Art Galleries," Sustainability, MDPI, vol. 12(20), pages 1-17, October.
    18. Cabral, Laura & Kim, Amy M., 2020. "An empirical reappraisal of the four types of cyclists," Transportation Research Part A: Policy and Practice, Elsevier, vol. 137(C), pages 206-221.
    19. Allal-Chérif, Oihab, 2022. "Intelligent cathedrals: Using augmented reality, virtual reality, and artificial intelligence to provide an intense cultural, historical, and religious visitor experience," Technological Forecasting and Social Change, Elsevier, vol. 178(C).
    20. Manuel Cuadrado & María José Miquel & Juan D. Montoro, 2015. "Analyzing Music Services Positioning Through Qualitative Research," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 27(2), pages 251-263.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:soceps:v:85:y:2023:i:c:s0038012122003093. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/seps .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.