A Framework For The Development Of International Marketing In Sport
Author
Abstract
Suggested Citation
Download full text from publisher
References listed on IDEAS
- Batty, Rachel J. & Gee, Sarah, 2019. "Fast food, fizz, and funding: Balancing the scales of regional sport organisation sponsorship," Sport Management Review, Elsevier, vol. 22(1), pages 167-179.
- Khan, Huda, 2020. "Is marketing agility important for emerging market firms in advanced markets?," International Business Review, Elsevier, vol. 29(5).
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Nadia Zahoor & Huda Khan & Zaheer Khan & Pervaiz Akhtar, 2024. "Responsible innovation in emerging markets’ SMEs: The role of alliance learning and absorptive capacity," Asia Pacific Journal of Management, Springer, vol. 41(3), pages 1175-1209, September.
- Li, Xiaolin & Zhang, Mengjie & Li, Weiwen & Chen, Juanyi, 2025. "Looking for new possibilities in emerging industries: The impact of strategic sensing capability on high-tech startups’ product innovation," Journal of Business Research, Elsevier, vol. 189(C).
- Buccieri, Dominic & Javalgi, Raj G. & Cavusgil, Erin, 2023. "Role of opportunity creation between reconfiguration and innovation: Insights from emerging market international new ventures," International Business Review, Elsevier, vol. 32(4).
- Khan, Huda & Khan, Zaheer & Knight, Gary, 2025. "International marketing agility and cost leadership strategies of frontier emerging market exporters in advanced economy markets," International Business Review, Elsevier, vol. 34(3).
- Khan, Zaheer & Amankwah-Amoah, Joseph & Lew, Yong Kyu & Puthusserry, Pushyarag & Czinkota, Michael, 2022. "Strategic ambidexterity and its performance implications for emerging economies multinationals," International Business Review, Elsevier, vol. 31(3).
- Asseraf, Yoel & Gnizy, Itzhak, 2022. "Translating strategy into action: The importance of an agile mindset and agile slack in international business," International Business Review, Elsevier, vol. 31(6).
- Christofi, Michael & Zahoor, Nadia & Hadjielias, Elias & Adomako, Samuel, 2024. "Business model innovation and international performance of emerging market international businesses," Journal of International Management, Elsevier, vol. 30(1).
- Zahoor, Nadia & Donbesuur, Francis & Christofi, Michael & Miri, Domnan, 2022. "Technological innovation and employee psychological well-being: The moderating role of employee learning orientation and perceived organizational support," Technological Forecasting and Social Change, Elsevier, vol. 179(C).
- Khan, Huda & Zahoor, Nadia & Gerged, Ali Meftah & Tarba, Shlomo & Makrides, Anna, 2022. "The efficacy of market sensing and family-controlled board in the new product development performance of family firms in emerging market," Journal of Business Research, Elsevier, vol. 141(C), pages 673-684.
- Gary Eckstein & Anup Shrestha & Anne-Marie Sassenberg & Yogesh K. Dwivedi, 2025. "Marketing agility in volatile, uncertain, complex and ambiguous (VUCA) contexts: a systematic literature review and future research agenda," Management Review Quarterly, Springer, vol. 75(1), pages 323-351, February.
- Ludovica Moi & Francesca Cabiddu, 2021. "Leading digital transformation through an Agile Marketing Capability: the case of Spotahome," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 25(4), pages 1145-1177, December.
- Rachel Prowse & Kate Storey & Dana Lee Olstad & Valerie Carson & Kim D. Raine, 2022. "Choice, Motives, and Mixed Messages: A Qualitative Photo-Based Inquiry of Parents’ Perceptions of Food and Beverage Marketing to Children in Sport and Recreation Facilities," IJERPH, MDPI, vol. 19(5), pages 1-14, February.
- Arslan, Ahmad & Kamara, Samppa & Tian, Anna Yumiao & Rodgers, Peter & Kontkanen, Minnie, 2024. "Marketing agility in underdog entrepreneurship: A qualitative assessment in post-conflict Sub-Saharan African context," Journal of Business Research, Elsevier, vol. 173(C).
- Nadia Zahoor & Francis Donbesuur & Arinze Christian Nwoba & Huda Khan, 2023. "Regional expansion of emerging market SMEs: the roles of domestic market environmental uncertainty and international alliance partner diversity," Asia Pacific Journal of Management, Springer, vol. 40(2), pages 613-643, June.
- Oltra, Itziar & Camarero, Carmen & San José, Rebeca, 2025. "Agility in marketing teams: An analysis of factors influencing the entry decision into a trendy social network," Journal of Business Research, Elsevier, vol. 187(C).
- Khan, Huda & Ozkan, Kubilay S.L. & Deligonul, Seyda & Cavusgil, Erin, 2024. "Redefining the organizational resilience construct using a frame based methodology: A new perspective from the ecology based approach," Journal of Business Research, Elsevier, vol. 172(C).
- Ozkan, Kubilay S.L. & Khan, Huda & Deligonul, Seyda & Yeniyurt, Sengun & Gu, Qian (Cecilia) & Cavusgil, Erin & Xu, Shichun, 2022. "Race for market share gains: How emerging market and advanced economy MNEs perform in each other’s turf," Journal of Business Research, Elsevier, vol. 150(C), pages 208-222.
- Alghamdi, OmarA. & Agag, Gomaa, 2024. "Competitive advantage: A longitudinal analysis of the roles of data-driven innovation capabilities, marketing agility, and market turbulence," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
- Sultana, Saida & Akter, Shahriar & Kyriazis, Elias, 2022. "How data-driven innovation capability is shaping the future of market agility and competitive performance?," Technological Forecasting and Social Change, Elsevier, vol. 174(C).
- Tsougkou, Eleni & Cadogan, John W. & Boso, Nathaniel & Hodgkinson, Ian R. & Oliveira, João S. & Laukkanen, Tommi & Yazdani, Nahid & Story, Vicky M., 2025. "International product adaptation and performance: A systematic analysis of the literature and agenda for future research," Journal of World Business, Elsevier, vol. 60(1).
More about this item
Keywords
sport; sports marketing; international marketing entrepreneurship; promotion;All these keywords.
JEL classification:
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aio:manmar:v:xix:y:2021:i:1:p:82-97. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catalin Barbu (email available below). General contact details of provider: https://edirc.repec.org/data/fecraro.html .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.