IDEAS home Printed from https://ideas.repec.org/a/eee/spomar/v22y2019i1p167-179.html
   My bibliography  Save this article

Fast food, fizz, and funding: Balancing the scales of regional sport organisation sponsorship

Author

Listed:
  • Batty, Rachel J.
  • Gee, Sarah

Abstract

Tobacco, alcohol and gambling-related sport sponsorships have faced widespread scrutiny due to a critical consciousness that questions the alignment of unhealthy products and damaging addictive behaviours with a healthy activity such as sport. The purpose of this study was to explore how a public health agenda may influence rugby union organisations in their negotiation of sponsorship relationships with food and beverage companies. Interviews with a purposeful sample of New Zealand regional rugby organisation managers reveal the potential influence of emergent threats about government-regulated restrictive sponsorship measures on the delivery of community and youth sport. Findings indicate that many regional rugby organisations depend on sponsorships to fund required and desired activities. In addition, some organisations in more rural regions of New Zealand not only contend with the difficulty of securing sponsorships, but fear that criticism of, and impending restrictions on, fast-food and beverage companies are likely to have detrimental consequences for the provision of rugby.

Suggested Citation

  • Batty, Rachel J. & Gee, Sarah, 2019. "Fast food, fizz, and funding: Balancing the scales of regional sport organisation sponsorship," Sport Management Review, Elsevier, vol. 22(1), pages 167-179.
    • Handle: RePEc:eee:spomar:v:22:y:2019:i:1:p:167-179
    DOI: 10.1016/j.smr.2018.06.014
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S1441352318302705
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.smr.2018.06.014?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Thomas C. Beierle & David M. Konisky, 2000. "Values, conflict, and trust in participatory environmental planning," Journal of Policy Analysis and Management, John Wiley & Sons, Ltd., vol. 19(4), pages 587-602.
    2. Hela Sheth & Kathy Babiak, 2010. "Beyond the Game: Perceptions and Practices of Corporate Social Responsibility in the Professional Sport Industry," Journal of Business Ethics, Springer, vol. 91(3), pages 433-450, February.
    3. Yan Zhu & Li-Yun Sun & Alicia Leung, 2014. "Corporate social responsibility, firm reputation, and firm performance: The role of ethical leadership," Asia Pacific Journal of Management, Springer, vol. 31(4), pages 925-947, December.
    4. Adam Lindgreen & José-Rodrigo Córdoba, 2010. "Editorial: Corporate Social Responsibility in Latin America," Journal of Business Ethics, Springer, vol. 91(2), pages 167-170, February.
    5. Shaomin Li & Marc Fetscherin & Ilan Alon & Christoph Lattemann & Kuang Yeh, 2010. "Corporate Social Responsibility in Emerging Markets," Management International Review, Springer, vol. 50(5), pages 635-654, October.
    6. Roger Levermore, 2010. "for Development Through Sport: examining its potential and limitations," Third World Quarterly, Taylor & Francis Journals, vol. 31(2), pages 223-241.
    7. John Balmer & Kyoko Fukukawa & Edmund Gray, 2007. "The Nature and Management of Ethical Corporate Identity: A Commentary on Corporate Identity, Corporate Social Responsibility and Ethics," Journal of Business Ethics, Springer, vol. 76(1), pages 7-15, November.
    8. Joseph McKinney & Tisha Emerson & Mitchell Neubert, 2010. "The Effects of Ethical Codes on Ethical Perceptions of Actions Toward Stakeholders," Journal of Business Ethics, Springer, vol. 97(4), pages 505-516, December.
    9. Sam, Michael P. & Batty, Richard & Dean, Rebecca G.K., 2005. "A Transaction Cost Approach to Sport Sponsorship," Sport Management Review, Elsevier, vol. 8(1), pages 1-17, May.
    10. Edwards, Michael B., 2015. "The role of sport in community capacity building: An examination of sport for development research and practice," Sport Management Review, Elsevier, vol. 18(1), pages 6-19.
    11. Kelly, Bridget & Baur, Louise A. & Bauman, Adrian E. & King, Lesley & Chapman, Kathy & Smith, Ben J., 2012. "Restricting unhealthy food sponsorship: Attitudes of the sporting community," Health Policy, Elsevier, vol. 104(3), pages 288-295.
    12. Michael P. Sam & Richard Batty & Rebecca G.K. Dean, 2005. "A Transaction Cost Approach to Sport Sponsorship," Sport Management Review, Taylor & Francis Journals, vol. 8(1), pages 1-17, January.
    13. Paul C. Godfrey & Craig B. Merrill & Jared M. Hansen, 2009. "The relationship between corporate social responsibility and shareholder value: an empirical test of the risk management hypothesis," Strategic Management Journal, Wiley Blackwell, vol. 30(4), pages 425-445, April.
    14. Michael B. Edwards, 2015. "The role of sport in community capacity building: An examination of sport for development research and practice," Sport Management Review, Taylor & Francis Journals, vol. 18(1), pages 6-19, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Michal Varmus & Milan Kubina & Martin Mičiak & Michal Šarlák & Ivan Greguška, 2023. "Sustainable Management of the Public Financial Model for Sports Support in Slovakia," Sustainability, MDPI, vol. 15(14), pages 1-27, July.
    2. Rachel Prowse & Kate Storey & Dana Lee Olstad & Valerie Carson & Kim D. Raine, 2022. "Choice, Motives, and Mixed Messages: A Qualitative Photo-Based Inquiry of Parents’ Perceptions of Food and Beverage Marketing to Children in Sport and Recreation Facilities," IJERPH, MDPI, vol. 19(5), pages 1-14, February.
    3. Edwards, Michael B. & Rowe, Katie, 2019. "Managing sport for health: An introduction to the special issue," Sport Management Review, Elsevier, vol. 22(1), pages 1-4.
    4. Boris MILOVIC & Maksim VOJVODIC, 2021. "A Framework For The Development Of International Marketing In Sport," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 82-97, May.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Martino Corazza & Jen Dyer, 2017. "A New Model for Inclusive Sports? An Evaluation of Participants’ Experiences of Mixed Ability Rugby," Social Inclusion, Cogitatio Press, vol. 5(2), pages 130-140.
    2. Andrew C. Stuart & Jean C. Bedard & Cynthia E. Clark, 2021. "Corporate Social Responsibility Disclosures and Investor Judgments in Difficult Times: The Role of Ethical Culture and Assurance," Journal of Business Ethics, Springer, vol. 171(3), pages 565-582, July.
    3. Boyle, Erik S. & Mintchik, Natalia & Warne, Rick C., 2023. "When it pays to be a friend: Investigating nonprofessional investors' judgments toward CSR companies following an accounting restatement," Advances in accounting, Elsevier, vol. 60(C).
    4. Milena Nedeljković Knežević & Marko D. Petrović & Slađana Nedeljković & Maja Mijatov & Milan M. Radovanović & Mirjana Gajić & Miroslav Škoda, 2019. "Changes in Traditional Activities of Industrial Area toward Sustainable Tourism Development," Sustainability, MDPI, vol. 11(22), pages 1-16, November.
    5. Marcelo Royo-Vela & Jonathan Cuevas Lizama, 2022. "Creating Shared Value: Exploration in an Entrepreneurial Ecosystem," Sustainability, MDPI, vol. 14(14), pages 1-23, July.
    6. Tian Luan, 2024. "A Review of Corporate Social Responsibility Decoupling and Its Impact: Evidence from China," Sustainability, MDPI, vol. 16(10), pages 1-17, May.
    7. Harris, Kevin & Adams, Andrew, 2016. "Power and discourse in the politics of evidence in sport for development," Sport Management Review, Elsevier, vol. 19(2), pages 97-106.
    8. Joe, Cobbs, 2011. "Legal battles for sponsorship exclusivity: The cases of the World Cup and NASCAR," Sport Management Review, Elsevier, vol. 14(3), pages 287-296, August.
    9. Shu-Yun Du & Xiao-Chen Shao & Alfredo Jiménez & Jeoung Yul Lee, 2022. "Corporate Social Responsibility of Chinese Multinational Enterprises: A Review and Future Research Agenda," Sustainability, MDPI, vol. 14(23), pages 1-22, December.
    10. Mathieu Marlier & Bram Constandt & Cleo Schyvinck & Thomas De Bock & Mathieu Winand & Annick Willem, 2020. "Bridge over Troubled Water: Linking Capacities of Sport and Non-Sport Organizations," Social Inclusion, Cogitatio Press, vol. 8(3), pages 139-151.
    11. Laura Corazza & Simone Domenico Scagnelli & Chiara Mio, 2017. "Simulacra and Sustainability Disclosure: Analysis of the Interpretative Models of Creating Shared Value," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 24(5), pages 414-434, September.
    12. Zhi Li & Jiuchang Wei & Yue Gurt Ge, 2023. "Local Support for the Corporate New Investment Project: The Roles of Corporate Reputation, Project’s CSR Behavior and Residential Income Level," Asia Pacific Journal of Management, Springer, vol. 40(1), pages 59-85, March.
    13. Jones, Gareth J. & Edwards, Michael B. & Bocarro, Jason N. & Bunds, Kyle S. & Smith, Jordan W., 2018. "Leveraging community sport organizations to promote community capacity: Strategic outcomes, challenges, and theoretical considerations," Sport Management Review, Elsevier, vol. 21(3), pages 279-292.
    14. Tahir Farid & Sadaf Iqbal & Jianhong Ma & Sandra Castro-González & Amira Khattak & Muhammad Khalil Khan, 2019. "Employees’ Perceptions of CSR, Work Engagement, and Organizational Citizenship Behavior: The Mediating Effects of Organizational Justice," IJERPH, MDPI, vol. 16(10), pages 1-16, May.
    15. Cristian R. Loza Adaui, 2020. "Sustainability Reporting Quality of Peruvian Listed Companies and the Impact of Regulatory Requirements of Sustainability Disclosures," Sustainability, MDPI, vol. 12(3), pages 1-22, February.
    16. Béatrice Parguel & Florence Benoît-Moreau & Fabrice Larceneux, 2011. "How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication," Journal of Business Ethics, Springer, vol. 102(1), pages 15-28, August.
    17. Schwartz, Demitrius & Batabyal, Amitrajeet, 2023. "The Decision to Install a Rooftop Photovoltaic System by a Small Business: A Case Study," MPRA Paper 120361, University Library of Munich, Germany, revised 01 Mar 2024.
    18. Faiza Manzoor & Longbao Wei & Mohammad Nurunnabi & Qazi Abdul Subhan & Syed Irshad Ali Shah & Samaher Fallatah, 2019. "The Impact of Transformational Leadership on Job Performance and CSR as Mediator in SMEs," Sustainability, MDPI, vol. 11(2), pages 1-14, January.
    19. Mohammad Jizi, 2017. "The Influence of Board Composition on Sustainable Development Disclosure," Business Strategy and the Environment, Wiley Blackwell, vol. 26(5), pages 640-655, July.
    20. Wells, Victoria K. & Manika, Danae & Gregory-Smith, Diana & Taheri, Babak & McCowlen, Clair, 2015. "Heritage tourism, CSR and the role of employee environmental behaviour," Tourism Management, Elsevier, vol. 48(C), pages 399-413.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:spomar:v:22:y:2019:i:1:p:167-179. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/716936/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.