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Driving market success: The roles of organizational creativity, resilience, and turbulence in Ghanaian manufacturing firms

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  • Cobbinah, Benjamin
  • Agyapong, Ahmed
  • Mensah, Henry Kofi
  • Acquaah, Moses

Abstract

The purpose of this study is to examine the proposition that organizational resilience acts as a mediating factor in enhancing the relationship between organizational creativity and firm performance. Furthermore, the study argues that the degree of technology turbulence and market turbulence affects the indirect impact of organizational creativity on firm performance through organizational resilience. Data gathered from 399 owner-managers and other executives of manufacturing enterprises in Ghana, collected over two time periods from different respondents, was used to test the hypotheses. The findings suggest that the connection between organizational creativity and firm performance is mediated by organizational resilience. Furthermore, the findings indicate that in situations of increased technological turbulence and market turbulence, the mediated relationship between organizational creativity and firm performance via organizational resilience is enhanced. The implications of these findings are discussed, providing valuable insights for managers navigating the challenges of doing business in dynamic and resource-constrained environments.

Suggested Citation

  • Cobbinah, Benjamin & Agyapong, Ahmed & Mensah, Henry Kofi & Acquaah, Moses, 2025. "Driving market success: The roles of organizational creativity, resilience, and turbulence in Ghanaian manufacturing firms," Journal of Business Research, Elsevier, vol. 199(C).
    • Handle: RePEc:eee:jbrese:v:199:y:2025:i:c:s014829632500387x
    DOI: 10.1016/j.jbusres.2025.115564
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