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Franchise capabilities and system performance: A configurational perspective

Author

Listed:
  • Frédéric Perdreau

    (UJM - Université Jean Monnet - Saint-Étienne)

  • Anne-Laure Le Nadant

    (LIRIS - Laboratoire interdisciplinaire de recherche en innovations sociétales - UR2 - Université de Rennes 2, UR - Université de Rennes, CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

  • Nabil Khelil

    (UNICAEN - Université de Caen Normandie - NU - Normandie Université)

Abstract

This study investigates the configurations that promote the performance of franchise systems. Drawing on the dynamic capabilities perspective, we describe franchise capabilities and propose a model that consistently articulates dynamic capabilities, operational capabilities (know-how), franchise ownership strategy (plural form versus "turnkey" franchisors), and franchise system performance. Using a configurational (fsQCA) approach on a sample of 119 France-based franchisors, we investigate the interplay of sensing and adaptive capabilities, business know-how and organizational know-how, and franchise ownership strategy that potentially drive franchise system performance. We contribute to the franchising literature by providing a nuanced understanding of how franchise systems should manage their capabilities, depending on their development strategies.

Suggested Citation

  • Frédéric Perdreau & Anne-Laure Le Nadant & Nabil Khelil, 2023. "Franchise capabilities and system performance: A configurational perspective," Post-Print halshs-04169018, HAL.
    • Handle: RePEc:hal:journl:halshs-04169018
    DOI: 10.1016/j.indmarman.2023.07.004
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-04169018v1
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    References listed on IDEAS

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