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A Model of Consumer’s Attitude Towards Durable Goods


  • Daniela Stelu?a U?Ã

    () (Petroleum – Gas University of Ploie?ti, Romania)

  • Augustin MITU

    () (Petroleum – Gas University of Ploie?ti, Romania)


Attitude, as elementary process of consumer’s behavior is one of the most widely discussed topicsin the research addressed to consumer behaviorstudy. Study of consumer attitudes knows an impressive history that transcends scientific literature on consumer behavior, originating in psychological studies of human and social behavior. The present research aims to underline de importance of attitude as behavioral process upon the decision purchase process. The model proposed by the authors is verified in the research conducted. The research itself shows how attitude dimensions influence different steps of the decision process and underlines the impact of attitude on the customer choice of car brand. The paper also presents the limits of the proposed model and possible directions for further studies.

Suggested Citation

  • Daniela Stelu?a U?Ã & Augustin MITU, 2017. "A Model of Consumer’s Attitude Towards Durable Goods," North Economic Review, Technical University of Cluj Napoca, Department of Economics and Physics, vol. 1(1), pages 222-230, October.
  • Handle: RePEc:clj:noecrw:v:1:y:2017:i:1:p:222-230

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    References listed on IDEAS

    1. Bettman, James R & Capon, Noel & Lutz, Richard J, 1975. " Multiattribute Measurement Models and Multiattribute Attitude Theory: A Test of Construct Validity," Journal of Consumer Research, Oxford University Press, vol. 1(4), pages 1-15, March.
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    More about this item


    attitude influence; decision purchase process; attitude dimensions;

    JEL classification:

    • A14 - General Economics and Teaching - - General Economics - - - Sociology of Economics
    • C14 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Semiparametric and Nonparametric Methods: General
    • C87 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Econometric Software
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • P46 - Economic Systems - - Other Economic Systems - - - Consumer Economics; Health; Education and Training; Welfare, Income, Wealth, and Poverty


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