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Quantifying persuasion effects on choice with the decision threshold of the stochastic choice model

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  • Gonzalez-Vallejo, Claudia
  • Reid, Aaron A.

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  • Gonzalez-Vallejo, Claudia & Reid, Aaron A., 2006. "Quantifying persuasion effects on choice with the decision threshold of the stochastic choice model," Organizational Behavior and Human Decision Processes, Elsevier, vol. 100(2), pages 250-267, July.
    • Handle: RePEc:eee:jobhdp:v:100:y:2006:i:2:p:250-267
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    References listed on IDEAS

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    1. Tversky, Amos & Kahneman, Daniel, 1992. "Advances in Prospect Theory: Cumulative Representation of Uncertainty," Journal of Risk and Uncertainty, Springer, vol. 5(4), pages 297-323, October.
    2. Hsee, Christopher K., 1996. "The Evaluability Hypothesis: An Explanation for Preference Reversals between Joint and Separate Evaluations of Alternatives," Organizational Behavior and Human Decision Processes, Elsevier, vol. 67(3), pages 247-257, September.
    3. Petty, Richard E & Cacioppo, John T & Schumann, David, 1983. "Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(2), pages 135-146, September.
    4. Bettman, James R & Capon, Noel & Lutz, Richard J, 1975. "Multiattribute Measurement Models and Multiattribute Attitude Theory: A Test of Construct Validity," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 1(4), pages 1-15, March.
    5. Schoemaker, Paul J H, 1982. "The Expected Utility Model: Its Variants, Purposes, Evidence and Limitations," Journal of Economic Literature, American Economic Association, vol. 20(2), pages 529-563, June.
    6. Kahle, Lynn R & Homer, Pamela M, 1985. "Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(4), pages 954-961, March.
    7. Busemeyer, Jerome R. & Diederich, Adele, 2002. "Survey of decision field theory," Mathematical Social Sciences, Elsevier, vol. 43(3), pages 345-370, July.
    8. Ahluwalia, Rohini, 2000. "Examination of Psychological Processes Underlying Resistance to Persuasion," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 27(2), pages 217-232, September.
    9. Gonzalez-Vallejo, Claudia & Moran, Elizabeth, 2001. "The Evaluability Hypothesis Revisited: Joint and Separate Evaluation Preference Reversal as a Function of Attribute Importance," Organizational Behavior and Human Decision Processes, Elsevier, vol. 86(2), pages 216-233, November.
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    Cited by:

    1. González-Vallejo, Claudia & Harman, Jason L. & Mullet, Etienne & Muñoz Sastre, Maria T., 2012. "An examination of the proportional difference model to describe and predict health decisions," Organizational Behavior and Human Decision Processes, Elsevier, vol. 118(1), pages 82-97.

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