E-learning as a marketing tool for Tour Operators. The ‘Go Academy’ case study
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References listed on IDEAS
- Chatzigeorgiou, Chryssoula & Christou, Evangelos, 2016. "Destination branding and visitor brand loyalty: Evidence from mature tourism destinations in Greece," MPRA Paper 93897, University Library of Munich, Germany.
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More about this item
Keywordsmarketing; e-learning; tour operator; travel agents; relationship;
- I25 - Health, Education, and Welfare - - Education - - - Education and Economic Development
- L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-MKT-2019-06-10 (Marketing)
- NEP-PAY-2019-06-10 (Payment Systems & Financial Technology)
- NEP-TUR-2019-06-10 (Tourism Economics)
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