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Report NEP-MKT-2019-06-10
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Temperini, Valerio & Gregori, Gian Luca & Pizzichini, Lucia, 2019, "E-learning as a marketing tool for Tour Operators. The ‘Go Academy’ case study," MPRA Paper, University Library of Munich, Germany, number 94075, Apr.
- Vineet Kumar & K. Sudhir, 2019, "Can Friends Seed More Buzz and Adoption"," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 2178, May.
- Stremersch, S. & Winer, R.S., 2018, "Academic Research in Marketing and Business School Health," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number 116485, Oct.