Brand value co-creation factors: stakeholder approach
Download full text from publisher
More about this item
Keywordsbrand value creation; advertising; sales promotions; innovations; brand community; stakeholders;
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- G32 - Financial Economics - - Corporate Finance and Governance - - - Financing Policy; Financial Risk and Risk Management; Capital and Ownership Structure; Value of Firms; Goodwill
StatisticsAccess and download statistics
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rse:wpaper:v:6:y:2013:i:2:p:32-40. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Manuela Epure). General contact details of provider: http://edirc.repec.org/data/pgsaaea.html .
We have no references for this item. You can help adding them by using this form .