The Dynamic Relationship Between Investments in Brand Equity and Firm Profitability: Evidence Using Trademark Registrations
Download full text from publisher
As the access to this document is restricted, you may want to look for a different version below or search for a different version of it.
Other versions of this item:
- Crass, Dirk & Czarnitzki, Dirk & Toole, Andrew A., 2016. "The dynamic relationship between investments in brand equity and firm profitability: Evidence using trademark registrations," ZEW Discussion Papers 16-004, ZEW - Leibniz Centre for European Economic Research.
- Dirk Crass & Dirk Czarnitzki & Andrew A Toole, 2016. " The dynamic relationship between investments in brand equity and firm profitability: Evidence using trademark registrations," Working Papers of Department of Management, Strategy and Innovation, Leuven 526330, KU Leuven, Faculty of Economics and Business (FEB), Department of Management, Strategy and Innovation, Leuven.
References listed on IDEAS
- Sascha Rexhäuser & Christian Rammer, 2014. "Environmental Innovations and Firm Profitability: Unmasking the Porter Hypothesis," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 57(1), pages 145-167, January.
- Philipp Schautschick & Christine Greenhalgh, 2016.
"Empirical studies of trade marks -- The existing economic literature,"
Economics of Innovation and New Technology,
Taylor & Francis Journals, vol. 25(4), pages 358-390, June.
- Philipp Schautschick & Christine Greenhalgh, 2013. "Empirical Studies of Trade Marks: The Existing Economic Literature," Melbourne Institute Working Paper Series wp2013n25, Melbourne Institute of Applied Economic and Social Research, The University of Melbourne.
- Christine Greenhalgh & Philipp Schautschick, 2013. "Empirical studies of trade marks - the existing economic literature," Economics Series Working Papers 659, University of Oxford, Department of Economics.
- Andrea Fosfuri & Marco S. Giarratana, 2009. "Masters of War: Rivals' Product Innovation and New Advertising in Mature Product Markets," Management Science, INFORMS, vol. 55(2), pages 181-191, February.
- Singfat Chu & Hean Keh, 2006. "Brand value creation: Analysis of the Interbrand-Business Week brand value rankings," Marketing Letters, Springer, vol. 17(4), pages 323-331, December.
- Aschhoff, Birgit & Baier, Elisabeth & Crass, Dirk & Hud, Martin & Hünermund, Paul & Köhler, Christian & Peters, Bettina & Rammer, Christian & Schricke, Esther & Schubert, Torben & Schwiebacher, Franz, 2013. "Innovation in Germany - Results of the German CIS 2006 to 2010. Background report on the Innovation Surveys 2007, 2009 and 2011 of the Mannheim Innovation Panel," ZEW Dokumentationen 13-01, ZEW - Leibniz Centre for European Economic Research.
- Graevenitz, Georg von, 2007. "Which Reputations Does a Brand Owner Need? Evidence from Trade Mark Opposition," Discussion Paper Series of SFB/TR 15 Governance and the Efficiency of Economic Systems 215, Free University of Berlin, Humboldt University of Berlin, University of Bonn, University of Mannheim, University of Munich.
CitationsCitations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
- Marco Grazzi & Chiara Piccardo & Cecilia Vergari, 2019.
"Concordance and complementarity in IP instruments,"
DISCE - Quaderni del Dipartimento di Politica Economica
dipe0003, Università Cattolica del Sacro Cuore, Dipartimenti e Istituti di Scienze Economiche (DISCE).
- Marco Grazzi & Chiara Piccardo & Cecilia Vergari, 2019. "Concordance and Complementarity in IP Instruments," LEM Papers Series 2019/19, Laboratory of Economics and Management (LEM), Sant'Anna School of Advanced Studies, Pisa, Italy.
- Marco Grazzi & Chiara Piccardo & Cecilia Vergari, 2019. "Concordance and Complementarity in IP Instruments," JRC Working Papers on Corporate R&D and Innovation 2019-04, Joint Research Centre (Seville site).
More about this item
- O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
- O34 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Intellectual Property and Intellectual Capital
StatisticsAccess and download statistics
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:ijecbs:v:26:y:2019:i:1:p:157-176. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Chris Longhurst). General contact details of provider: http://www.tandfonline.com/CIJB20 .
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.