The Dynamic Relationship Between Investments in Brand Equity and Firm Profitability: Evidence Using Trademark Registrations
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DOI: 10.1080/13571516.2019.1553292
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- Crass, Dirk & Czarnitzki, Dirk & Toole, Andrew A., 2019. "The Dynamic Relationship Between Investments in Brand Equity and Firm Profitability: Evidence Using Trademark Registrations," EconStor Open Access Articles, ZBW - Leibniz Information Centre for Economics, pages 157-176.
- Crass, Dirk & Czarnitzki, Dirk & Toole, Andrew A., 2016. "The dynamic relationship between investments in brand equity and firm profitability: Evidence using trademark registrations," ZEW Discussion Papers 16-004, ZEW - Leibniz Centre for European Economic Research.
- Dirk Crass & Dirk Czarnitzki & Andrew A Toole, 2016. "The dynamic relationship between investments in brand equity and firm profitability: Evidence using trademark registrations," Working Papers of Department of Management, Strategy and Innovation, Leuven 526330, KU Leuven, Faculty of Economics and Business (FEB), Department of Management, Strategy and Innovation, Leuven.
References listed on IDEAS
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Citations
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Cited by:
- Marco Grazzi & Chiara Piccardo & Cecilia Vergari, 2020.
"Concordance and complementarity in IP instruments,"
Industry and Innovation, Taylor & Francis Journals, vol. 27(7), pages 756-788, August.
- Marco Grazzi & Chiara Piccardo & Cecilia Vergari, 2019. "Concordance and Complementarity in IP Instruments," LEM Papers Series 2019/19, Laboratory of Economics and Management (LEM), Sant'Anna School of Advanced Studies, Pisa, Italy.
- Marco Grazzi & Chiara Piccardo & Cecilia Vergari, 2019. "Concordance and Complementarity in IP Instruments," JRC Working Papers on Corporate R&D and Innovation 2019-04, Joint Research Centre (Seville site).
- Marco Grazzi & Chiara Piccardo & Cecilia Vergari, 2019. "Concordance and complementarity in IP instruments," DISCE - Quaderni del Dipartimento di Politica Economica dipe0003, Università Cattolica del Sacro Cuore, Dipartimenti e Istituti di Scienze Economiche (DISCE).
- Justus Baron & Cher Li & Shukhrat Nasirov, 2019. "Why do R&D-intensive firms participate in standards organizations? The role of patents and product-market position," Discussion Papers 2019-16, University of Nottingham, GEP.
- Crass, Dirk, 2020.
"Which firms use trademarks? Firm-level evidence from Germany on the role of distance, product quality and innovation,"
EconStor Open Access Articles, ZBW - Leibniz Information Centre for Economics, pages 730-755.
- Dirk Crass, 2020. "Which firms use trademarks? Firm-level evidence from Germany on the role of distance, product quality and innovation," Industry and Innovation, Taylor & Francis Journals, vol. 27(7), pages 730-755, August.
- Jasper Grashuis, 2019. "The impact of brand equity on the financial performance of marketing cooperatives," Agribusiness, John Wiley & Sons, Ltd., vol. 35(2), pages 234-248, April.
- Xinghua Deng & Ran Jing & Zheng Liang, 2020. "Trade liberalisation and domestic brands: Evidence from China's accession to the WTO," The World Economy, Wiley Blackwell, vol. 43(8), pages 2237-2262, August.
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More about this item
JEL classification:
- O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
- O34 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Intellectual Property and Intellectual Capital
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