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The market value of R&D, patents, and trademarks


  • Sandner, Philipp G.
  • Block, Joern


This paper investigates the effects of trademarks on the market value of firms. The results show that trademarks have a positive effect on firm value. Next, the firms' market values are regressed on indicators of trademark value such as trademark seniorities, the number of oppositions filed, and the number of product and services classes covered. We found that they at least partially reflect trademark value.

Suggested Citation

  • Sandner, Philipp G. & Block, Joern, 2011. "The market value of R&D, patents, and trademarks," Research Policy, Elsevier, vol. 40(7), pages 969-985, September.
  • Handle: RePEc:eee:respol:v:40:y:2011:i:7:p:969-985

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    References listed on IDEAS

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    Cited by:

    1. Block, Jörn H. & Fisch, Christian O. & Hahn, Alexander & Sandner, Philipp G., 2015. "Why do SMEs file trademarks? Insights from firms in innovative industries," Research Policy, Elsevier, vol. 44(10), pages 1915-1930.
    2. repec:eee:reveco:v:51:y:2017:i:c:p:391-404 is not listed on IDEAS
    3. Arrighetti, Alessandro & Landini, Fabio & Lasagni, Andrea, 2014. "Intangible assets and firm heterogeneity: Evidence from Italy," Research Policy, Elsevier, vol. 43(1), pages 202-213.
    4. repec:eee:eneeco:v:65:y:2017:i:c:p:1-15 is not listed on IDEAS
    5. Nathan, Max & Rosso, Anna & Bouet, Francois, 2014. "Mapping 'Information Economy' Businesses with Big Data: Findings for the UK," IZA Discussion Papers 8662, Institute for the Study of Labor (IZA).
    6. Nathan, Max & Rosso, Anna, 2014. "Mapping information economy businesses with big data: findings from the UK," LSE Research Online Documents on Economics 60615, London School of Economics and Political Science, LSE Library.
    7. Block, Joern H. & Jaskiewicz, Peter & Miller, Danny, 2011. "Ownership versus management effects on performance in family and founder companies: A Bayesian reconciliation," Journal of Family Business Strategy, Elsevier, vol. 2(4), pages 232-245.
    8. Lee, Jooh & Kwon, He-Boong, 2017. "Progressive performance modeling for the strategic determinants of market value in the high-tech oriented SMEs," International Journal of Production Economics, Elsevier, vol. 183(PA), pages 91-102.
    9. Christian O. Fisch & Joern H. Block & Philipp G. Sandner, 2016. "Chinese university patents: quantity, quality, and the role of subsidy programs," The Journal of Technology Transfer, Springer, vol. 41(1), pages 60-84, February.
    10. Alessandro Arrighetti & Fabio Landini & Andrea Lasagni, 2015. "Intangible Asset Dynamics and Firm Behaviour," Industry and Innovation, Taylor & Francis Journals, vol. 22(5), pages 402-422, July.
    11. Azam, Kazim, 2014. "Effects of Marginal Speci cations on Copula Estimation," The Warwick Economics Research Paper Series (TWERPS) 1053, University of Warwick, Department of Economics.
    12. Crass, Dirk, 2014. "The impact of brand use on innovation performance: Empirical results for Germany," ZEW Discussion Papers 14-119, ZEW - Zentrum für Europäische Wirtschaftsforschung / Center for European Economic Research.
    13. Sandro Montresor & Antonio Vezzani, 2014. "Intangible investments and innovation propensity. Evidence from the Innobarometer 2013," JRC Working Papers on Corporate R&D and Innovation 2014-03, Joint Research Centre (Seville site).
    14. Block, Joern H. & De Vries, Geertjan & Schumann, Jan H. & Sandner, Philipp, 2014. "Trademarks and venture capital valuation," Journal of Business Venturing, Elsevier, vol. 29(4), pages 525-542.
    15. Castaldi Carolina & Mafini Dosso, 2018. "From R&D to market: using trademarks to capture the market capability of top R&D investors," JRC Working Papers on Corporate R&D and Innovation 2018-01, Joint Research Centre (Seville site).
    16. Cucculelli, Marco & Le Breton-Miller, Isabelle & Miller, Danny, 2016. "Product innovation, firm renewal and family governance," Journal of Family Business Strategy, Elsevier, vol. 7(2), pages 90-104.
    17. Guldiken, Orhun & Darendeli, Izzet Sidki, 2016. "Too much of a good thing: Board monitoring and R&D investments," Journal of Business Research, Elsevier, vol. 69(8), pages 2931-2938.
    18. Philipp Schautschick & Christine Greenhalgh, 2016. "Empirical studies of trade marks -- The existing economic literature," Economics of Innovation and New Technology, Taylor & Francis Journals, vol. 25(4), pages 358-390, June.
    19. Crass, Dirk, 2014. "Which firms use trademarks - and why? Representative firm-level evidence from Germany," ZEW Discussion Papers 14-118, ZEW - Zentrum für Europäische Wirtschaftsforschung / Center for European Economic Research.
    20. Crass, Dirk & Schwiebacher, Franz, 2013. "Do trademarks diminish the substitutability of products in innovative knowledge-intensive services?," ZEW Discussion Papers 13-061, ZEW - Zentrum für Europäische Wirtschaftsforschung / Center for European Economic Research.
    21. Duygun, Meryem & Sena, Vania & Shaban, Mohamed, 2014. "Trademarking status and economic efficiency among commercial banks: Some evidence for the UK," Journal of Banking & Finance, Elsevier, vol. 49(C), pages 506-514.


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