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The market value of R&D, patents, and trademarks

  • Sandner, Philipp G.
  • Block, Joern

This paper investigates the effects of trademarks on the market value of firms. The results show that trademarks have a positive effect on firm value. Next, the firms' market values are regressed on indicators of trademark value such as trademark seniorities, the number of oppositions filed, and the number of product and services classes covered. We found that they at least partially reflect trademark value.

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Article provided by Elsevier in its journal Research Policy.

Volume (Year): 40 (2011)
Issue (Month): 7 (September)
Pages: 969-985

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Handle: RePEc:eee:respol:v:40:y:2011:i:7:p:969-985
Contact details of provider: Web page: http://www.elsevier.com/locate/respol

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  18. Connolly, Robert A. & Hirschey, Mark, 1988. "Market value and patents : A Bayesian approach," Economics Letters, Elsevier, vol. 27(1), pages 83-87.
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  26. Aditi Mehta & Marc Rysman & Tim Simcoe, 2010. "Identifying the age profile of patent citations: new estimates of knowledge diffusion," Journal of Applied Econometrics, John Wiley & Sons, Ltd., vol. 25(7), pages 1179-1204, November/.
  27. Mendonca, Sandro & Pereira, Tiago Santos & Godinho, Manuel Mira, 2004. "Trademarks as an indicator of innovation and industrial change," Research Policy, Elsevier, vol. 33(9), pages 1385-1404, November.
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