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The market value of R&D, patents, and trademarks

  • Sandner, Philipp G.
  • Block, Joern

This paper investigates the effects of trademarks on the market value of firms. The results show that trademarks have a positive effect on firm value. Next, the firms' market values are regressed on indicators of trademark value such as trademark seniorities, the number of oppositions filed, and the number of product and services classes covered. We found that they at least partially reflect trademark value.

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File URL: http://www.sciencedirect.com/science/article/pii/S0048733311000576
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Article provided by Elsevier in its journal Research Policy.

Volume (Year): 40 (2011)
Issue (Month): 7 (September)
Pages: 969-985

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Handle: RePEc:eee:respol:v:40:y:2011:i:7:p:969-985
Contact details of provider: Web page: http://www.elsevier.com/locate/respol

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