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Trademarks as an indicator of innovation and industrial change

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  • Mendonca, Sandro
  • Pereira, Tiago Santos
  • Godinho, Manuel Mira

Abstract

As innovation becomes an ever more central issue for the development of firms and world economies, so the need for improved assessments of innovative performance grows more urgent. This paper suggests that trademark analysis can contribute in capturing relevant aspects of innovation phenomena and the process of industrial change. We propose trademarks as a complementary indicator in the portfolio of available empirical tools of innovation studies and industrial dynamics. Our empirical exploration is based on a study of Community Trade Marks, an intellectual property right granted in the European Union, and draws on recent research on trademarking trends in Portugal. Quantitative as well as qualitative data, including survey data from a representative sample of Portuguese manufacturing and services firms, are used to identify the advantages and limitations of this indicator.
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Suggested Citation

  • Mendonca, Sandro & Pereira, Tiago Santos & Godinho, Manuel Mira, 2004. "Trademarks as an indicator of innovation and industrial change," Research Policy, Elsevier, vol. 33(9), pages 1385-1404, November.
  • Handle: RePEc:eee:respol:v:33:y:2004:i:9:p:1385-1404
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    1. Ulrich Schmoch, 2003. "Service marks as novel innovation indicator," Research Evaluation, Oxford University Press, vol. 12(2), pages 149-156, August.
    2. Zvi Griliches, 1998. "Patent Statistics as Economic Indicators: A Survey," NBER Chapters,in: R&D and Productivity: The Econometric Evidence, pages 287-343 National Bureau of Economic Research, Inc.
    3. Wesley M. Cohen & Richard R. Nelson & John P. Walsh, 2000. "Protecting Their Intellectual Assets: Appropriability Conditions and Why U.S. Manufacturing Firms Patent (or Not)," NBER Working Papers 7552, National Bureau of Economic Research, Inc.
    4. Martin, Ben R. & Irvine, John, 1993. "Assessing basic research : Some partial indicators of scientific progress in radio astronomy," Research Policy, Elsevier, vol. 22(2), pages 106-106, April.
    5. repec:fth:harver:1473 is not listed on IDEAS
    6. Richard C. Levin & Alvin K. Klevorick & Richard R. Nelson & Sidney G. Winter, 1987. "Appropriating the Returns from Industrial Research and Development," Brookings Papers on Economic Activity, Economic Studies Program, The Brookings Institution, vol. 18(3, Specia), pages 783-832.
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