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Trademarks Statistics as Innovation Indicator? - A Micro Study

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Abstract

This study explores the possibility of using trademark statistics as an indicator of new-to-the-firm innovation. It compares registrations of trademarks and the launch of new-to-the-firm products for a number of Swedish companies in the electromechanical, automotive and pharmaceutical industries. The results show considerable differences between these sectors. For the studied companies in the electromechanical and automotive industries, trademarks are generally unreliable as an indicator of new products. However, the results from the pharmaceutical industry are different. A comparison between trademarks and the number of new products show that a high and fairly stable percentage of the new products have been trademarked. The number of trademarks is also mutually co-integrated with the number of registered (approved) new drugs over the time period 1935-1996. Short term variations are not correlated, possibly due to the extreme uncertainty of the development process in the pharmaceutical industry, where many projects fail even in the final testing, as well as the often lengthy registration process. A comparison between the number of trademarks and patents nevertheless suggests that the trademark statistics carries information about product development activities prior to registration. The study also suggests that the use of trademarks as an indicator of new-to-the-firm innovation is likely to be most successful in industries with frequent use of trademarks and with products targeting consumers or professional end-users, but with less uncertain development process than the pharmaceutical industry’s.

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  • Malmberg, Claes, 2005. "Trademarks Statistics as Innovation Indicator? - A Micro Study," Papers in Innovation Studies 2005/17, Lund University, CIRCLE - Center for Innovation, Research and Competences in the Learning Economy.
  • Handle: RePEc:hhs:lucirc:2005_017
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    File URL: http://wp.circle.lu.se/upload/CIRCLE/workingpapers/200517_Malmberg.pdf
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    1. Mendonca, Sandro & Pereira, Tiago Santos & Godinho, Manuel Mira, 2004. "Trademarks as an indicator of innovation and industrial change," Research Policy, Elsevier, vol. 33(9), pages 1385-1404, November.
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    Cited by:

    1. Flikkema, M.J. & Man, A.P. de & Wolters, M.J.J., 2010. "New trademark registration as an indicator of innovation: results of an explorative study of Benelux trademark data," Serie Research Memoranda 0009, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
    2. Duygun, Meryem & Sena, Vania & Shaban, Mohamed, 2016. "Trademarking activities and total factor productivity: Some evidence for British commercial banks using a metafrontier approach," Journal of Banking & Finance, Elsevier, vol. 72(S), pages 70-80.
    3. repec:kap:jtecht:v:42:y:2017:i:5:d:10.1007_s10961-016-9478-3 is not listed on IDEAS
    4. Travis J. Lybbert & Nikolas J. Zolas & Prantik Bhattacharyya, 2014. "An "Algorithmic Links with Probabilities" Concordance for Trademarks For Disaggregated Analysis of Trademark and Economic Data," WIPO Economic Research Working Papers 14, World Intellectual Property Organization - Economics and Statistics Division.
    5. Paunov C., 2014. "Democratizing intellectual property systems : how corruption hinders equal opportunities for firms," MERIT Working Papers 077, United Nations University - Maastricht Economic and Social Research Institute on Innovation and Technology (MERIT).
    6. Bascavusoglu-Moreau, Elif, 2010. "Entrepreneurship and the National System of Innovation - What is Missing in Turkey?," MERIT Working Papers 030, United Nations University - Maastricht Economic and Social Research Institute on Innovation and Technology (MERIT).
    7. Block, Joern H. & De Vries, Geertjan & Schumann, Jan H. & Sandner, Philipp, 2014. "Trademarks and venture capital valuation," Journal of Business Venturing, Elsevier, vol. 29(4), pages 525-542.
    8. Duygun, Meryem & Sena, Vania & Shaban, Mohamed, 2013. "Schumpeterian competition and efficiency among commercial banks," Journal of Banking & Finance, Elsevier, vol. 37(12), pages 5176-5185.
    9. Bascavusoglu-Moreau, Elif, 2010. "Entrepreneurship and the National System of Innovation: What is Missing in Turkey?," WIDER Working Paper Series 054, World Institute for Development Economic Research (UNU-WIDER).
    10. Philipp Schautschick & Christine Greenhalgh, 2016. "Empirical studies of trade marks -- The existing economic literature," Economics of Innovation and New Technology, Taylor & Francis Journals, vol. 25(4), pages 358-390, June.
    11. Nikolas Zolas & Travis J. Lybbert & Prantik Bhattacharyya, 2013. "An ‘Algorithmic Links With Probabilities’ Concordance For Trademarks: For Disaggregated Analysis Of Trademark & Economic Data," Working Papers 13-49, Center for Economic Studies, U.S. Census Bureau.
    12. de Vries, A.G.B. & Pennings, H.P.G. & Block, J.H., 2013. "Trademark or patent? The effects of market structure, customer type and venture capital financing on start-ups' IP decisions," ERIM Report Series Research in Management ERS-2013-002-STR, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    13. Godinho, Manuel Mira & Ferreira, Vítor, 2012. "Analyzing the evidence of an IPR take-off in China and India," Research Policy, Elsevier, vol. 41(3), pages 499-511.

    More about this item

    Keywords

    Indicators; Trademarks; Innovation; Industrial dynamics;

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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