Which firms use trademarks - and why? Representative firm-level evidence from Germany
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Cited by:
- Dudar, Olena & Voget, Johannes, 2016. "Corporate taxation and location of intangible assets: Patents vs. trademarks," ZEW Discussion Papers 16-015, ZEW - Leibniz Centre for European Economic Research.
- Crass, Dirk, 2014. "The impact of brand use on innovation performance: Empirical results for Germany," ZEW Discussion Papers 14-119, ZEW - Leibniz Centre for European Economic Research.
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More about this item
Keywords
Intellectual Property Rights; Trademarks; Reputation; Innovation;All these keywords.
JEL classification:
- C25 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions; Probabilities
- D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
- L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
- O34 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Intellectual Property and Intellectual Capital
NEP fields
This paper has been announced in the following NEP Reports:- NEP-BEC-2015-01-31 (Business Economics)
- NEP-COM-2015-01-31 (Industrial Competition)
- NEP-CSE-2015-01-31 (Economics of Strategic Management)
- NEP-EUR-2015-01-31 (Microeconomic European Issues)
- NEP-IND-2015-01-31 (Industrial Organization)
- NEP-INO-2015-01-31 (Innovation)
- NEP-IPR-2015-01-31 (Intellectual Property Rights)
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