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Empirical Studies of Trade Marks: The Existing Economic Literature

Author

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  • Philipp Schautschick

    (Ludwig Maximilians University, Munich; and Munich Center for Innovation and Entrepreneurship at the Max Planck Institute for Intellectual Property and Competition Law)

  • Christine Greenhalgh

    (Oxford Intellectual Property Research Centre and St Peter's College, Oxford)

Abstract

This paper surveys empirical studies employing trade mark data that exist in the economic literature to date. Section 1) documents the use of trade marks by firms in several advanced countries including Australia, the United Kingdom and the United States, 2) reviews different attempts to gauge the function of a trade mark as indicator of innovation and product differentiation, and 3) provides an overview of the association of trade marks with dimensions of firm performance and productivity. Sections 4) and 5) give accounts of studies that focus on the social costs and value of trade marks, namely their importance for firm survival, their impact on demand, and firms' incentives to innovate but also to raise rivals' costs. Section 6) covers first endeavours to investigate the interplay between different types of intellectual property rights, while 7) briefly concludes.

Suggested Citation

  • Philipp Schautschick & Christine Greenhalgh, 2013. "Empirical Studies of Trade Marks: The Existing Economic Literature," Melbourne Institute Working Paper Series wp2013n25, Melbourne Institute of Applied Economic and Social Research, The University of Melbourne.
  • Handle: RePEc:iae:iaewps:wp2013n25
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    File URL: http://melbourneinstitute.unimelb.edu.au/downloads/working_paper_series/wp2013n25.pdf
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    References listed on IDEAS

    as
    1. Mendonca, Sandro & Pereira, Tiago Santos & Godinho, Manuel Mira, 2004. "Trademarks as an indicator of innovation and industrial change," Research Policy, Elsevier, vol. 33(9), pages 1385-1404, November.
    2. Christian Helmers & Mark Rogers, 2010. "Innovation and the Survival of New Firms in the UK," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 36(3), pages 227-248, May.
    3. Christine Greenhalgh & Mark Rogers, 2010. "Innovation, Intellectual Property, and Economic Growth," Economics Books, Princeton University Press, edition 1, volume 0, number 9221.
    4. William Griffiths & Paul H. Jensen & Elizabeth Webster, 2011. "What Creates Abnormal Profits?," Scottish Journal of Political Economy, Scottish Economic Society, vol. 58(3), pages 323-346, July.
    5. Maria Jose Abud & Carsten Fink & Bronwyn Hall & Christian Helmers, 2013. "The use of intellectual property in Chile," WIPO Economic Research Working Papers 11, World Intellectual Property Organization - Economics and Statistics Division.
    6. Zvi Griliches, 1984. "Market Value, R&D, and Patents," NBER Chapters,in: R&D, Patents, and Productivity, pages 249-252 National Bureau of Economic Research, Inc.
    7. Christine Greenhalgh & Mark Rogers, 2012. "Trade Marks and Performance in Services and Manufacturing Firms: Evidence of Schumpeterian Competition through Innovation," Australian Economic Review, The University of Melbourne, Melbourne Institute of Applied Economic and Social Research, vol. 45(1), pages 50-76, February.
    8. Andrea Mangani, 2007. "Measuring Variety and Quality of Products with Trademarks," International Economic Journal, Taylor & Francis Journals, vol. 21(4), pages 613-631.
    9. Paul H. Jensen & Elizabeth Webster, 2008. "Labelling Characteristics And Demand For Retail Grocery Products In Australia ," Australian Economic Papers, Wiley Blackwell, vol. 47(2), pages 129-140, June.
    10. Cohen, Wesley M & Levinthal, Daniel A, 1989. "Innovation and Learning: The Two Faces of R&D," Economic Journal, Royal Economic Society, vol. 99(397), pages 569-596, September.
    11. Paul H. Jensen & Elizabeth Webster, 2009. "Another Look At The Relationship Between Innovation Proxies ," Australian Economic Papers, Wiley Blackwell, vol. 48(3), pages 252-269, September.
    12. Greenhalgh, Christine & Longland, Mark, 2001. " Intellectual Property in UK Firms: Creating Intangible Assets and Distributing the Benefits via Wages and Jobs," Oxford Bulletin of Economics and Statistics, Department of Economics, University of Oxford, vol. 63(0), pages 671-696, Special I.
    13. Christine Greenhalgh & Mark Rogers, 2006. "Intellectual Property Activity by Service Sector and Manufacturing Firms in the UK, 1996-2000," Melbourne Institute Working Paper Series wp2006n03, Melbourne Institute of Applied Economic and Social Research, The University of Melbourne.
    14. Carl Benedikt Frey, 2013. "Intellectual Property Rights and the Financing of Technological Innovation," Books, Edward Elgar Publishing, number 15365.
    15. Hipp, Christiane & Grupp, Hariolf, 2005. "Innovation in the service sector: The demand for service-specific innovation measurement concepts and typologies," Research Policy, Elsevier, vol. 34(4), pages 517-535, May.
    16. Christine Greenhalgh & Mark Longland, 2005. "Running to Stand Still? - The Value of R&D, Patents and Trade Marks in Innovating Manufacturing Firms," International Journal of the Economics of Business, Taylor & Francis Journals, vol. 12(3), pages 307-328.
    17. Sandner, Philipp G. & Block, Joern, 2011. "The market value of R&D, patents, and trademarks," Research Policy, Elsevier, vol. 40(7), pages 969-985, September.
    18. Elizabeth Webster & Paul H. Jensen, 2004. "Patterns of Trademarking Activity in Australia," Melbourne Institute Working Paper Series wp2004n02, Melbourne Institute of Applied Economic and Social Research, The University of Melbourne.
    19. Malmberg, Claes, 2005. "Trademarks Statistics as Innovation Indicator? - A Micro Study," Papers in Innovation Studies 2005/17, Lund University, CIRCLE - Center for Innovation, Research and Competences in the Learning Economy.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Duygun, Meryem & Sena, Vania & Shaban, Mohamed, 2014. "Trademarking status and economic efficiency among commercial banks: Some evidence for the UK," Journal of Banking & Finance, Elsevier, vol. 49(C), pages 506-514.
    2. repec:spr:epolin:v:44:y:2017:i:2:d:10.1007_s40812-016-0058-1 is not listed on IDEAS
    3. Dirk Crass & Dirk Czarnitzki & Andrew A. Toole, 2016. " The dynamic relationship between investments in brand equity and firm profitability: Evidence using trademark registrations," Working Papers Department of Managerial Economics, Strategy and Innovation (MSI) 526330, KU Leuven, Faculty of Economics and Business, Department of Managerial Economics, Strategy and Innovation (MSI).
    4. repec:eee:respol:v:47:y:2018:i:3:p:606-616 is not listed on IDEAS
    5. Castaldi Carolina & Mafini Dosso, 2018. "From R&D to market: using trademarks to capture the market capability of top R&D investors," JRC Working Papers on Corporate R&D and Innovation 2018-01, Joint Research Centre (Seville site).
    6. Carsten Fink & Bronwyn H. Hall & Christian Helmers, 2018. "Intellectual Property Use in Middle Income Countries: The Case of Chile," NBER Working Papers 24348, National Bureau of Economic Research, Inc.
    7. Duygun, Meryem & Sena, Vania & Shaban, Mohamed, 2016. "Trademarking activities and total factor productivity: Some evidence for British commercial banks using a metafrontier approach," Journal of Banking & Finance, Elsevier, vol. 72(S), pages 70-80.
    8. repec:bla:worlde:v:40:y:2017:i:6:p:1184-1213 is not listed on IDEAS

    More about this item

    Keywords

    Intellectual property; trade marks; empirical studies;

    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • O34 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Intellectual Property and Intellectual Capital

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