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The Insurance Market and the Crisis


  • Petrescu Eva-Cristina

    () (The Bucharest Academy of Economic Studies)

  • Ioncicã Diana

    () (The Bucharest Academy of Economic Studies)

  • Bicãjanu Vasile

    () (The Bucharest Academy of Economic Studies)


The Romanian insurance market had and continues to have a similar evolution to the Romanian economy, being heavily influenced by changes in the environment. Nowadays, the insurance market is affected by the crisis. The evolution of the insurance market recorded an ascending trend till 2008, but in 2009 it recorded a decrease which continued in 2010. Causes of the decreases are related to the economic crisis, the significant contraction of sales of vehicles, of motor leasing, of the freezing of bank loans and due to the decrease in the purchasing power, but causes are related also to consumer behaviour. In this paper a documentary study regarding the main characteristics of the Romanian insurance market in the crisis period and the results of a survey regarding the perception on insurance are presented.

Suggested Citation

  • Petrescu Eva-Cristina & Ioncicã Diana & Bicãjanu Vasile, 2011. "The Insurance Market and the Crisis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 1026-1030, May.
  • Handle: RePEc:ovi:oviste:v:xi:y:2011:i:9:p:1026-1030

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    References listed on IDEAS

    1. Nicolae Al. Pop & Anca-Daniela Vl?doi, 2009. "The marketer-a complex specialist, a man of concept, decision and action," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 11(25), pages 9-20, February.
    2. Kaplan, Andreas M. & Haenlein, Michael, 2009. "The increasing importance of public marketing: Explanations, applications and limits of marketing within public administration," European Management Journal, Elsevier, vol. 27(3), pages 197-212, June.
    3. Grigorescu, Adriana, 2009. "Renewal marketing management in public and business organizations," MPRA Paper 25128, University Library of Munich, Germany.
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    More about this item


    Romanian insurance market; crisis; perception; survey;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • G22 - Financial Economics - - Financial Institutions and Services - - - Insurance; Insurance Companies; Actuarial Studies


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