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Marketing competencies of trade personnel

Author

Listed:
  • Iacob C?toiu

    (Academy of Economic Studies, Bucharest)

  • C?lin Veghe?

    (Academy of Economic Studies, Bucharest)

Abstract

Literature approaching the field of marketing deals with issues specific to the human resources competencies especially in the chapters regarding the organization of the marketing activity. The number of studies and the articles published in this area so far is, however, a rather low one. This article attempts to produce, from the perspective of an exploratory approach and without having as goal to develop or validate a list containing various items, the answers to a series of questions such as: what is meant by marketing skills and what they are, what are the main marketing skills that should be found at the level of the staff working in the field of trade and which should be the qualities of trade personnel conducting marketing activities.

Suggested Citation

  • Iacob C?toiu & C?lin Veghe?, 2009. "Marketing competencies of trade personnel," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 11(25), pages 29-40, February.
    • Handle: RePEc:aes:amfeco:v:11:y:2009:i:25:p:29-40
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    References listed on IDEAS

    as
    1. Jeffrey S. Conant & Michael P. Mokwa & P. Rajan Varadarajan, 1990. "Strategic types, distinctive marketing competencies and organizational performance: A multiple measures‐based study," Strategic Management Journal, Wiley Blackwell, vol. 11(5), pages 365-383, September.
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    More about this item

    Keywords

    marketing competencies; personnel; trade; professional map of the marketing specialist;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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