A Study Of Banking Marketers' Perception Regarding The Use Of Neuromarketing Techniques In Banking Services
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References listed on IDEAS
- Hamelin, Nicolas & Moujahid, Othmane El & Thaichon, Park, 2017. "Emotion and advertising effectiveness: A novel facial expression analysis approach," Journal of Retailing and Consumer Services, Elsevier, vol. 36(C), pages 103-111.
- Clément Levallois & Ale Smidts & Paul Wouters, 2019. "The emergence of neuromarketing investigated through online public communications (2002–2008)," Post-Print hal-02312405, HAL.
- Dr. Peter Kenning & Hilke Plassmann, 2004. "NeuroEconomics," Experimental 0412005, University Library of Munich, Germany.
More about this item
Keywordsmarketing research; neuromarketing; banking services;
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- D87 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Neuroeconomics
- G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
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