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Marketing Databases - The Shortest Way To Client'S Heart

Author

Listed:
  • Popa Adela Laura

    () (University of Oradea, Faculty of Economic Sciences)

  • Sasu Dinu Vlad

    () (University of Oradea, Faculty of Economic Sciences)

Abstract

The aim of this paper is to present the potential which could be offered by managing databases in direct marketing through gathering the information that could offer the shortest and efficient way to the clients needs. The paper includes the necessary steps to make this activity a real success

Suggested Citation

  • Popa Adela Laura & Sasu Dinu Vlad, 2008. "Marketing Databases - The Shortest Way To Client'S Heart," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 1495-1498, May.
  • Handle: RePEc:ora:journl:v:4:y:2008:i:1:p:1495-1498
    as

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    File URL: http://steconomice.uoradea.ro/anale/volume/2008/v4-management-marketing/272.pdf
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    More about this item

    Keywords

    databases; marketing direct; customer database; information; databases update;

    JEL classification:

    • C80 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - General
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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