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Zu viel des Guten? Eine Analyse der Wirkung von Verbraucherschutzinformation

Author

Listed:
  • Sören Köcher

    (Technische Universität Dortmund)

  • Hartmut H. Holzmüller

    (Universität Dortmund)

Abstract

Zusammenfassung unternehmen in unterschiedlichen Branchen wurden vom gesetzgeber dazu verpflichtet, in Kaufentscheidungssituationen information zum schutz von Konsumenten bereitzustellen. Der vorliegende Beitrag untersucht, ob diese informationspflichten tatsächlich zu besser fundierten Kaufentscheidungen führen. Die ergebnisse mehrerer experimenteller studien zeigen, dass mit steigendem informationsumfang eine zunehmende informationsüberlastung, schlechtere informationsangebotsbewertung und geringere intention zur informationsnutzung einhergehen. Dabei wird die stärke dieser effekte durch das wahrgenommene risiko, die informationskomplexität und das vertrauen gegenüber dem anbieter moderiert. auf Basis dieser erkenntnisse werden implikationen für verbraucherpolitik und unternehmenspraxis abgeleitet.

Suggested Citation

  • Sören Köcher & Hartmut H. Holzmüller, 2014. "Zu viel des Guten? Eine Analyse der Wirkung von Verbraucherschutzinformation," Schmalenbach Journal of Business Research, Springer, vol. 66(4), pages 306-343, June.
  • Handle: RePEc:spr:sjobre:v:66:y:2014:i:4:d:10.1007_bf03373720
    DOI: 10.1007/BF03373720
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    Keywords

    M31;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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