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Marketing And Management Implementation On Megatrends In Modern Tourism


  • Bakic, Ognjen

    (Faculty of Business, Sr. Kamenica, Educons University, Serbia)

  • Hrabrovski-Tomic, Eva

    (Faculty of Business, Sr. Kamenica, Educons University, Serbia)

  • Muhi, Bela

    (Faculty of Business, Sr. Kamenica, Educons University, Serbia)

  • Kovacevic, Jelena

    (Faculty of Business, Sr. Kamenica, Educons University, Serbia)


During recent five decades, remarkable growth of tourist traffic and tourist spending was recorded in the international scale so, eventually the tourist market recorded great changes. The appearance of the mega trends in the tourist market is a direct consequence of rapid expansion of the entire tourism industry and the development of global tourism supply and demand has contributed to the improvement of many tourism products customized only for needs of modern consumers. These mega trends are primarily related to: timesharing, incentive travel, and frequent user programs. As the phenomena that largely determined development of global tourism, mentioned trends are presented in this paper, mostly from the aspect of marketing and management in tourism but with special emphasis on the elements of their marketing mix (product, price, promotion and distribution).

Suggested Citation

  • Bakic, Ognjen & Hrabrovski-Tomic, Eva & Muhi, Bela & Kovacevic, Jelena, 2010. "Marketing And Management Implementation On Megatrends In Modern Tourism," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 1(2), pages 17-25.
  • Handle: RePEc:ris:utmsje:0011

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    References listed on IDEAS

    1. Malcolm Baker & Jeffrey Wurgler, 2006. "Investor Sentiment and the Cross-Section of Stock Returns," Journal of Finance, American Finance Association, vol. 61(4), pages 1645-1680, August.
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    3. Li, Lifang & Narayan, Paresh Kumar & Zheng, Xinwei, 2010. "An analysis of inflation and stock returns for the UK," Journal of International Financial Markets, Institutions and Money, Elsevier, vol. 20(5), pages 519-532, December.
    4. George Hondroyiannis & Evangelia Papapetrou, 2001. "Macroeconomic influences on the stock market," Journal of Economics and Finance, Springer;Academy of Economics and Finance, vol. 25(1), pages 33-49, March.
    5. Henri Pagès, 1999. "A note on the Gordon growth model with nonstationary dividend growth," BIS Working Papers 75, Bank for International Settlements.
    6. Mark J. Flannery & Aris A. Protopapadakis, 2002. "Macroeconomic Factors Do Influence Aggregate Stock Returns," Review of Financial Studies, Society for Financial Studies, vol. 15(3), pages 751-782.
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    More about this item


    mega trends in tourism; tourism market; marketing in tourism; management in tourism;

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


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