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A systematic literature review of online religious leaders, digital advertising, management performance, and consumer decisions in Islamic Banking

Author

Listed:
  • Kurniawati Mulyanti

    (Faculty of Economic and Business, Pancasila University, Jl. Borobudur No.7, Pegangsaan, Menteng, Central Jakarta, Jakarta 10320, Indonesia)

  • Aris Setyanto Nugroho

    (Faculty of Economic and Business, Pancasila University, Jl. Borobudur No.7, Pegangsaan, Menteng, Central Jakarta, Jakarta 10320, Indonesia)

  • Darmansyah

    (Faculty of Economic and Business, Pancasila University, Jl. Borobudur No.7, Pegangsaan, Menteng, Central Jakarta, Jakarta 10320, Indonesia)

Abstract

This study systematically reviews the literature to examine how online religious leaders, digital advertising, and management performance influence consumer decisions to adopt Islamic banking products, with a focus on Bank Syariah Indonesia (BSI). Employing a systematic literature review methodology, 118 studies published between 2005 and 2025 were analyzed using thematic synthesis. The findings reveal that these three antecedents impact consumer behavior through the mediating roles of trust and motivation. Online religious leaders build legitimacy and shape subjective norms, while digital advertising engages consumers through credibility and emotional appeal. Management performance reinforces service quality, innovation, and Sharia governance, enhancing trust. The integration of the Theory of Reasoned Action (TRA) and the Stimulus-Organism-Response (SOR) model provides a robust theoretical lens to understand these dynamics. The study contributes to academic discourse by contextualizing behavioral theories in Islamic banking and offers practical guidance for banks to develop culturally sensitive, ethically compliant, and effective marketing and management strategies.

Suggested Citation

  • Kurniawati Mulyanti & Aris Setyanto Nugroho & Darmansyah, 2025. "A systematic literature review of online religious leaders, digital advertising, management performance, and consumer decisions in Islamic Banking," Journal of Economics and Business Letters, Privietlab Research Center, vol. 5(2), pages 1-11, April.
    • Handle: RePEc:prv:jeblpv:505
    DOI: 10.55942/jebl.v5i2.505
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    References listed on IDEAS

    as
    1. António Cardoso & Marta Cardoso, 2024. "Bank Reputation and Trust: Impact on Client Satisfaction and Loyalty for Portuguese Clients," JRFM, MDPI, vol. 17(7), pages 1-23, July.
    2. Biao Li & Kekun Wu, 2017. "Environmental Management System Adoption and the Operational Performance of Firm in the Textile and Apparel Industry of China," Sustainability, MDPI, vol. 9(6), pages 1-11, June.
    3. Eid, Riyad & El-Gohary, Hatem, 2015. "The role of Islamic religiosity on the relationship between perceived value and tourist satisfaction," Tourism Management, Elsevier, vol. 46(C), pages 477-488.
    4. Sulaiman Althuwaini, 2022. "The Effect of Social Media Activities on Brand Loyalty for Banks: The Role of Brand Trust," Administrative Sciences, MDPI, vol. 12(4), pages 1-10, October.
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    Keywords

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    JEL classification:

    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Z12 - Other Special Topics - - Cultural Economics - - - Religion

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