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Institutionalization of Successful Practices of Place Marketing Within Russian–European Cooperation

In: Overcoming Uncertainty of Institutional Environment as a Tool of Global Crisis Management

Author

Listed:
  • Yulia I. Dubova

    (Volgograd State Technical University)

  • Tatiana V. Koryakina

    (Financial University with the Government of the RF (Lipetsk Branch))

  • Irina Chimonina

    (Don State Technical University)

  • Aleksei V. Bogoviz

    (All-Russia Research Institute of Agricultural Economics, Federal Agency of Scientific Organizations
    Federal Research Institute of System Analysis of the Accounts Chamber of the Russian Federation)

  • Yulia V. Ragulina

    (Federal Research Institute of System Analysis of the Accounts Chamber of the Russian Federation)

Abstract

The purpose of this chapter is to study the process of institutionalization of successful practices of place marketing within Russian–European cooperation. During the conduct of the research, the authors use methods of scientific research such as systemic, problem, and factorial analysis, as well as regression and correlation analysis. The authors perform the analysis of current level, dynamics, factors, and problems of provision of competitiveness of Russian–European territories in the conditions of world economy globalization, determine the character and level of influence of public authorities’ marketing on competitiveness of territories of Russia and Europe, and determine possibilities and perspectives of institutionalization of successful practices of place marketing through cooperation of Russia and Europe. The authors come to the conclusion that territories of modern Russia and Europe are characterized by low level of competitiveness, one of the most important reasons for which is insufficient institutionalization of place marketing that could be provided by development of Russian–European cooperation. For that, they offer to use the developed mechanism of institutionalization of successful practices of place marketing through Russian–European cooperation.

Suggested Citation

  • Yulia I. Dubova & Tatiana V. Koryakina & Irina Chimonina & Aleksei V. Bogoviz & Yulia V. Ragulina, 2017. "Institutionalization of Successful Practices of Place Marketing Within Russian–European Cooperation," Contributions to Economics, in: Elena G. Popkova (ed.), Overcoming Uncertainty of Institutional Environment as a Tool of Global Crisis Management, pages 255-260, Springer.
    • Handle: RePEc:spr:conchp:978-3-319-60696-5_32
    DOI: 10.1007/978-3-319-60696-5_32
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    Keywords

    O17; M31;

    JEL classification:

    • O17 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Formal and Informal Sectors; Shadow Economy; Institutional Arrangements
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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