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An Integrative Model of the Influence of Parental and Peer Support on Consumer Ethical Beliefs: The Mediating Role of Self-Esteem, Power, and Materialism

Author

Listed:
  • Gentina, Elodie

    (SKEMA Business School – Université de Lille)

  • Shrum, L. J.

    (HEC Paris)

  • Lowrey, Tina M.

    (HEC Paris - Marketing)

  • Vitell, Scott J.

    (University of Mississippi - School of Business Administration)

  • Rose, Gregory

    (Washington State University - Department of Information Systems)

Abstract

What causes adolescents to develop consumer' ethical beliefs? Prior research has largely focused on the negative influence of peers and negative patterns of parent-child interactions to explain risky and unethical consumer behaviors. We take a different perspective by focusing on the positive support of parents and peers in adolescent social development. An integrative model is developed that links parental and peer support with adolescents' self-worth motives, their materialistic tendencies, and their consumer ethical beliefs. In a study of 984 adolescents, we demonstrate support for a sequential mediation model in which peer and parental support is positively related to adolescents' self-esteem and feelings of power, which are each associated with decreased materialism as a means of compensating for low self-worth. This reduced materialism is, in turn, associated with more ethical consumer beliefs.

Suggested Citation

  • Gentina, Elodie & Shrum, L. J. & Lowrey, Tina M. & Vitell, Scott J. & Rose, Gregory, 2018. "An Integrative Model of the Influence of Parental and Peer Support on Consumer Ethical Beliefs: The Mediating Role of Self-Esteem, Power, and Materialism," HEC Research Papers Series 1291, HEC Paris.
    • Handle: RePEc:ebg:heccah:1291
    DOI: 10.2139/ssrn.3235207
    Note: This is a pre-print of an article published in Journal of Business Ethics. The final authenticated version is available online at: https://doi.org/10.1007/s10551-016-3137-3
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    Cited by:

    1. Yongbo Sun & Jiajia Zhang, 2019. "Acquiescence or Resistance: Group Norms and Self-Interest Motivation in Unethical Consumer Behaviour," Sustainability, MDPI, vol. 11(8), pages 1-25, April.
    2. Elodie Gentina & Carole Daniel & Thomas Li-Ping Tang, 2021. "Mindfulness Reduces Avaricious Monetary Attitudes and Enhances Ethical Consumer Beliefs: Mindfulness Training, Timing, and Practicing Matter," Journal of Business Ethics, Springer, vol. 173(2), pages 301-323, October.
    3. Mrdjan Milićev Mladjan & Dušan Zvonkov Marković, 2021. "Generational Responsibility in Consumption as a Response to Global Economic Crises," Sustainability, MDPI, vol. 13(6), pages 1-26, March.
    4. Marimuthu, Malliga, 2019. "Young mothers’ acceptance of herbal food supplements: Centred on preventive health behaviour for children," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 311-319.
    5. Wided Batat & John F. Tanner, 2021. "Unveiling (In)Vulnerability in an Adolescent’s Consumption Subculture: A Framework to Understand Adolescents’ Experienced (In)Vulnerability and Ethical Implications," Journal of Business Ethics, Springer, vol. 169(4), pages 713-730, April.
    6. Hüttel, Alexandra & Balderjahn, Ingo & Hoffmann, Stefan, 2020. "Welfare Beyond Consumption: The Benefits of Having Less," Ecological Economics, Elsevier, vol. 176(C).
    7. Lebdaoui, Hind & Chetioui, Youssef, 2021. "Antecedents of consumer indebtedness in a majority-Muslim country: Assessing the moderating effects of gender and religiosity using PLS-MGA," Journal of Behavioral and Experimental Finance, Elsevier, vol. 29(C).
    8. Mainardes, Emerson Wagner & Coutinho, Ananda Raquel Silva & Alves, Helena Maria Batista, 2023. "The influence of the ethics of E-retailers on online customer experience and customer satisfaction," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
    9. P. Rodrigues & M. Junaid & A. Sousa & A. P. Borges, 2024. "Brand addiction’s mediation of brand love and loyalty’s effect on compulsive buying: the case of human brands," Journal of Brand Management, Palgrave Macmillan, vol. 31(4), pages 382-400, July.
    10. Gentina, Elodie & Chen, Rui & Yang, Zhiyong, 2021. "Development of theory of mind on online social networks: Evidence from Facebook, Twitter, Instagram, and Snapchat," Journal of Business Research, Elsevier, vol. 124(C), pages 652-666.

    More about this item

    Keywords

    Ethics; Adolescent consumers; Materialism; Self-esteem; Power; Peer support; Parental support;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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