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A New Multivariate Product Growth Model

Listed author(s):
  • H.P. Boswijk

    ()

    (Department of Quantitative Economics, Universiteit van Amsterdam)

  • D. Fok

    ()

    (Department of Econometrics, Erasmus Universiteit Rotterdam)

  • P.-H. Franses

    ()

    (Department of Econometrics, Erasmus Universiteit Rotterdam)

To examine cross-country diffusion of new products, marketing researchers have to rely on a multivariate product growth model. We put forward such a model, and show that it is a natural extension of the original Bass (1969) model. We contrast our model with currently in use multivariate models and we show that inference is much easier and interpretation is straightforward. In fact, parameter estimation can be done using standard commercially available software. We illustrate the benefits of our model relative to other models in simulation experiments. An application to a three-country CD sales series shows the merits of our model in practice.

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File URL: http://papers.tinbergen.nl/06027.pdf
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Paper provided by Tinbergen Institute in its series Tinbergen Institute Discussion Papers with number 06-027/4.

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Date of creation: 16 Mar 2006
Handle: RePEc:tin:wpaper:20060027
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  1. Frank M. Bass & Trichy V. Krishnan & Dipak C. Jain, 1994. "Why the Bass Model Fits without Decision Variables," Marketing Science, INFORMS, vol. 13(3), pages 203-223.
  2. Frank M. Bass, 1969. "A New Product Growth for Model Consumer Durables," Management Science, INFORMS, vol. 15(5), pages 215-227, January.
  3. Boswijk, H. Peter & Franses, Philip Hans, 2005. "On the Econometrics of the Bass Diffusion Model," Journal of Business & Economic Statistics, American Statistical Association, vol. 23, pages 255-268, July.
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