Functional Food Marketing - The Hungarian Market Case
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- Nagy, Szabolcs, 2010. "Functional Food Marketing - The Hungarian Market Case," EconStor Open Access Articles, ZBW - German National Library of Economics, pages 43-49.
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Keywordshealth marketing; functional foods; life marketing approach; death marketing approach; target groups; positioning strategy; market segmentation;
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
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