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Customer-Company Identification: A Study of Relational Consequences in the Non-Profit Sector

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  • Elisa Monnot

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris sciences et lettres - CNRS - Centre National de la Recherche Scientifique)

  • Fanny Reniou

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris sciences et lettres - CNRS - Centre National de la Recherche Scientifique)

  • Pierre Volle

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris sciences et lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

In the first section, a literature review on identification enables a clear definition of the "Customer-Company Identification" construct to be given. Then in the second section, the conceptual framework and the main hypothesis are exposed. In the third section, an empirical investigation into a non-profit sector (i.e. higher education) is presented. Finally, in the last section the results are discussed.

Suggested Citation

  • Elisa Monnot & Fanny Reniou & Pierre Volle, 2009. "Customer-Company Identification: A Study of Relational Consequences in the Non-Profit Sector," Post-Print halshs-00638643, HAL.
    • Handle: RePEc:hal:journl:halshs-00638643
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00638643
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    References listed on IDEAS

    as
    1. Fournier, Susan, 1998. "Consumers and Their Brands: Developing Relationship Theory in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(4), pages 343-373, March.
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