Customer-Company Identification: A Study of Relational Consequences in the Non-Profit Sector
In the first section, a literature review on identification enables a clear definition of the "Customer-Company Identification" construct to be given. Then in the second section, the conceptual framework and the main hypothesis are exposed. In the third section, an empirical investigation into a non-profit sector (i.e. higher education) is presented. Finally, in the last section the results are discussed.
|Date of creation:||2009|
|Publication status:||Published in EGOS colloquium, Barcelona, Spain, 2009, Spain. pp.1-6, 2009|
|Note:||View the original document on HAL open archive server: https://halshs.archives-ouvertes.fr/halshs-00638643|
|Contact details of provider:|| Web page: https://hal.archives-ouvertes.fr/|
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- Fournier, Susan, 1998. " Consumers and Their Brands: Developing Relationship Theory in Consumer Research," Journal of Consumer Research, Oxford University Press, vol. 24(4), pages 343-373, March.
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