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Customer-Company Identification: A Study of Relational Consequences in the Non-Profit Sector

  • Pierre Volle


    (DRM - Dauphine Recherches en Management - CNRS - Université Paris IX - Paris Dauphine)

  • Elisa Monnot


    (DRM - Dauphine Recherches en Management - CNRS - Université Paris IX - Paris Dauphine)

  • Fanny Reniou


    (DRM - Dauphine Recherches en Management - CNRS - Université Paris IX - Paris Dauphine)

In the first section, a literature review on identification enables a clear definition of the "Customer-Company Identification" construct to be given. Then in the second section, the conceptual framework and the main hypothesis are exposed. In the third section, an empirical investigation into a non-profit sector (i.e. higher education) is presented. Finally, in the last section the results are discussed.

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Paper provided by HAL in its series Post-Print with number halshs-00638643.

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Date of creation: 2009
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Publication status: Published in EGOS colloquium, Barcelona, Spain, 2009, Spain. pp.1-6, 2009
Handle: RePEc:hal:journl:halshs-00638643
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  1. Fournier, Susan, 1998. " Consumers and Their Brands: Developing Relationship Theory in Consumer Research," Journal of Consumer Research, University of Chicago Press, vol. 24(4), pages 343-73, March.
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