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The Innovation And Its Influence On Customer Service In The Garment Industry Of Puebla, Mexico La Innovacion Y Su Influencia En El Servicio Al Cliente En La Industria Del Vestido De Puebla, Mexico

Author

Listed:
  • Mario Antonio Burguete Garcia
  • Enrique Dario Romero y Cejudo
  • Ramon Sebastian Acle Mena
  • Norma Angelica Santiesteban Lopez

Abstract

The objective of this research is to prove there is a relationship between Innovation and Customer Service at the Garment Industry Micro, Small, and Medium Enterprises at the Municipality of Puebla, Mexico. This paper provides theoretical knowledge to support the theory that Customer Service is an issue for the Enterprises Competitiveness. The results achieved belong to a quantitative research, leading to the application of a model in order to determine the relationship between Innovation and Customer Service of the Enterprises. The concepts of Customer Service and Innovation were approached practically in the Garment Industry. Finally, the research proves there exists a relationship and an average positive influence between the Innovation variable and the Customer Service variable in the Garment Industry at the Municipality of Puebla

Suggested Citation

  • Mario Antonio Burguete Garcia & Enrique Dario Romero y Cejudo & Ramon Sebastian Acle Mena & Norma Angelica Santiesteban Lopez, 2018. "The Innovation And Its Influence On Customer Service In The Garment Industry Of Puebla, Mexico La Innovacion Y Su Influencia En El Servicio Al Cliente En La Industria Del Vestido De Puebla, Mexico," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 11(4), pages 21-37.
    • Handle: RePEc:ibf:riafin:v:11:y:2018:i:4:p:21-37
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    More about this item

    Keywords

    Customer`s Service; Innovation; Garment Industry;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • L67 - Industrial Organization - - Industry Studies: Manufacturing - - - Other Consumer Nondurables: Clothing, Textiles, Shoes, and Leather Goods; Household Goods; Sports Equipment

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