Using Social Media by Micro Enterprises – Case Study for Understanding Motivation, Practice and Expectations
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References listed on IDEAS
- Kaplan, Andreas M. & Haenlein, Michael, 2010. "Users of the world, unite! The challenges and opportunities of Social Media," Business Horizons, Elsevier, vol. 53(1), pages 59-68, January.
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Keywordssocial media; online marketing; Hungary; microenterprise;
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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