Using Social Media by Micro Enterprises – Case Study for Understanding Motivation, Practice and Expectations
This paper examines whether microenterprises can use facilities given by the internet successfully in their marketing communication or not. Tinta Publisher has been chosen as a case study, a Hungarian microenterprise specializing in publishing books on linguistics and dictionaries. The publishing company uses Facebook, Twitter and Youtube for popularizing their publications. The paper summarizes the expectations, techniques, experiences and disadvantages of using social media.
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- Kaplan, Andreas M. & Haenlein, Michael, 2010. "Users of the world, unite! The challenges and opportunities of Social Media," Business Horizons, Elsevier, vol. 53(1), pages 59-68, January.
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