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Visual Attention During Brand Choice : The Impact of Time Pressure and Task Motivation

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  • Pieters, R.

    (Tilburg University, Center For Economic Research)

  • Warlop, L.

Abstract

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Suggested Citation

  • Pieters, R. & Warlop, L., 1998. "Visual Attention During Brand Choice : The Impact of Time Pressure and Task Motivation," Discussion Paper 1998-69, Tilburg University, Center for Economic Research.
    • Handle: RePEc:tiu:tiucen:0d2ce004-d72e-40e8-9c01-26119de55915
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    File URL: https://pure.uvt.nl/ws/portalfiles/portal/529362/69.pdf
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    References listed on IDEAS

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    1. Jean-Noël Kapferer & Gilles Laurent, 1985. "Consumer Involvement Profiles: A New and Practical Approach to Consumer Involvement," Post-Print hal-00786782, HAL.
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    3. Rosbergen, E. & Pieters, R. & Wedel, M., 1997. "Visual attention to advertising : A segment-level analysis," Other publications TiSEM c77552c4-5b16-4ecb-8a21-2, Tilburg University, School of Economics and Management.
    4. Celsi, Richard L & Olson, Jerry C, 1988. "The Role of Involvement in Attention and Comprehension Processes," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(2), pages 210-224, September.
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    Citations

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    Cited by:

    1. Michel Wedel & Rik Pieters, 2000. "Eye Fixations on Advertisements and Memory for Brands: A Model and Findings," Marketing Science, INFORMS, vol. 19(4), pages 297-312, October.
    2. Ran, Tao & Yue, Chengyan & Rihn, Alicia, 2015. "Are Grocery Shoppers of Households with Weight-Concerned Members Willing to Pay More for Nutritional Information on Food?," Journal of Food Distribution Research, Food Distribution Research Society, vol. 46(3), pages 1-18, November.
    3. Katare, Bhagyashree, 2013. "Consumer willingness to pay for nano-packaged food products: evidence from experimental auctions and visual processing data," Master's Theses and Plan B Papers 162233, University of Minnesota, Department of Applied Economics.
    4. Xie, Yi & Grebitus, Carola & Davis, George C., 2015. "Can the new label make a difference? Comparing consumer attention towards the current versus proposed Nutrition Facts panel," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205683, Agricultural and Applied Economics Association.
    5. Rik Pieters & Luk Warlop & Michel Wedel, 2002. "Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory," Management Science, INFORMS, vol. 48(6), pages 765-781, June.
    6. repec:cup:judgdm:v:6:y:2011:i:6:p:520-530 is not listed on IDEAS
    7. Milica Milosavljevic & Christof Koch & Antonio Rangel, 2011. "Consumers can make decisions in as little as a third of a second," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 6(6), pages 520-530, August.
    8. Adam, Marc T.P. & Astor, Philipp J. & Krämer, Jan, 2016. "Affective Images, Emotion Regulation and Bidding Behavior: An Experiment on the Influence of Competition and Community Emotions in Internet Auctions," Journal of Interactive Marketing, Elsevier, vol. 35(C), pages 56-69.
    9. Sam K. Hui & Peter S. Fader & Eric T. Bradlow, 2009. "Path Data in Marketing: An Integrative Framework and Prospectus for Model Building," Marketing Science, INFORMS, vol. 28(2), pages 320-335, 03-04.
    10. repec:dau:papers:123456789/14325 is not listed on IDEAS
    11. Elisa Monnot & Fanny Reniou & Béatrice Parguel, 2014. "Consumer responses to elimination of overpackaging on private label products," Working Papers halshs-01076408, HAL.
    12. Peter Stüttgen & Peter Boatwright & Robert T. Monroe, 2012. "A Satisficing Choice Model," Marketing Science, INFORMS, vol. 31(6), pages 878-899, November.
    13. Ching-I Teng & Angela Chen & Hao-Yuan Chang & Ching-Wen Fu, 2014. "Service failure, time pressure, and conscientiousness of service providers: the dual processing model perspective," Service Business, Springer;Pan-Pacific Business Association, vol. 8(4), pages 659-677, December.
    14. Rik Pieters & Michel Wedel & Jie Zhang, 2007. "Optimal Feature Advertising Design Under Competitive Clutter," Management Science, INFORMS, vol. 53(11), pages 1815-1828, November.
    15. Clement, Jesper & Kristensen, Tore & Grønhaug, Kjell, 2013. "Understanding consumers' in-store visual perception: The influence of package design features on visual attention," Journal of Retailing and Consumer Services, Elsevier, vol. 20(2), pages 234-239.

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