IDEAS home Printed from https://ideas.repec.org/a/cmj/journl/y2022i1p37-44.html
   My bibliography  Save this article

How Can Cultural Strategies And Place Attachment Shape City Branding?

Author

Listed:
  • Elena-Lavinia (PĂTRAȘCU) CIUCULESCU

    (Transilvania University of Brasov, Interdisciplinary Doctoral School)

  • Florin-Alexandru LUCA

    (Technical University ”Gheorghe Asachi” Iasi)

Abstract

In the context of globalisation, which forces cities to compete against each other in a race for attractiveness, having a powerful brand image can help attract and retain proffesionals and visitors alike. This article is a literature review that aims to highlight the particularities of building a city brand through cultural strategies. Whether authorities focus on a local personality, flagship buildings, large recurring events, cultural neighborhoods or an art theme in order to build a brand image, culture is seen as a succesful tecnhique for ensuring the distinctivenes of cities. The article also focuses on place attachment, which is the positive, emotional bond that people develop with certain cities. Cultural events (such as art festivals) have a mediating role in place attachment and city brand equity, and can increase the level of loyalty for a place.

Suggested Citation

  • Elena-Lavinia (PĂTRAȘCU) CIUCULESCU & Florin-Alexandru LUCA, 2022. "How Can Cultural Strategies And Place Attachment Shape City Branding?," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 1, pages 37-44, July.
    • Handle: RePEc:cmj:journl:y:2022:i:1:p:37-44
    as

    Download full text from publisher

    File URL: http://seaopenresearch.eu/Journals/articles/CMJ2022_I1_4.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Hyemi Um & Jingwen Dong & Myeonggil Choi & Jaeyeob Jeong, 2021. "The Effect of Cultural City on Regional Activation through the Consumer Reactions of Urban Service," Sustainability, MDPI, vol. 13(11), pages 1-19, May.
    2. Walter Santagata, 2010. "The Culture Factory," Springer Books, Springer, number 978-3-642-13358-9, March.
    3. Gert-Jan Hospers, 2011. "City Branding and the Tourist Gaze," Palgrave Macmillan Books, in: Keith Dinnie (ed.), City Branding, chapter 0, pages 27-35, Palgrave Macmillan.
    4. Santagata Walter & Bertacchini Enrico, 2011. "Creative Atmosphere: Cultural Industries and Local Development," EBLA Working Papers 201104, University of Turin.
    5. Renaud Vuignier, 2016. "Place marketing and place branding: A systematic (and tentatively exhaustive) literature review," Working Papers hal-01340352, HAL.
    6. Juan Carlos Belloso, 2011. "The City Branding of Barcelona: A Success Story," Palgrave Macmillan Books, in: Keith Dinnie (ed.), City Branding, chapter 0, pages 118-123, Palgrave Macmillan.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Geneviève Zembri-Mary & Virginie Engrand-Linder, 2023. "Urban planning law in the face of the Olympic challenge: Between innovation and criticism of exceptional urban regeneration," Local Economy, London South Bank University, vol. 38(4), pages 369-388, June.
    2. Coll Martínez, Eva & Arauzo Carod, Josep Maria, 2015. "Creative Industries: a Preliminary Insight to their Location Determinants," Working Papers 2072/250133, Universitat Rovira i Virgili, Department of Economics.
    3. Megbel Aleidan, 2021. "When Geography Matters: The potential role of Saudi Arabia’s Geographical Branding in Promoting FDI," International Journal of Business and Management, Canadian Center of Science and Education, vol. 14(1), pages 1-64, July.
    4. Marek Ćwiklicki & Kamila Pilch, 2021. "Multiple case study design: the example of place marketing research," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(1), pages 50-62, March.
    5. Eva Coll-Martínez, 2019. "Creativity and the city: testing the attenuation of agglomeration economies in Barcelona," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 43(3), pages 365-395, September.
    6. Marco Guerzoni & Massimiliano Nuccio, 2014. "Music consumption at the dawn of the music industry: the rise of a cultural fad," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 38(2), pages 145-171, May.
    7. Khalil El Kouiri & Jamal Agouram & Abdillah Kadouri, 2021. "Ownership Structure and Performance of Companies: Exploratory Study via a Systematic Review of the Literature," International Journal of Social Sciences Perspectives, Online Academic Press, vol. 8(1), pages 17-24.
    8. Scuotto, Veronica & Del Giudice, Manlio & Peruta, Maria Rosaria della & Tarba, Shlomo, 2017. "The performance implications of leveraging internal innovation through social media networks: An empirical verification of the smart fashion industry," Technological Forecasting and Social Change, Elsevier, vol. 120(C), pages 184-194.
    9. Angeliki Mitropoulou & Ioannis Spilanis, 2020. "Towards a contemporary research agenda for island branding: developments, challenges, and dynamics," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 16(4), pages 293-303, December.
    10. Vaňová Anna & Vitálišová Katarína & Rojíková Darina & Škvareninová Dagmar, 2023. "Promotion of biosphere reserves: How to build awareness of their importance for sustainable development?," Environmental & Socio-economic Studies, Sciendo, vol. 11(4), pages 49-61, December.
    11. Alperytė Irena & Išoraitė Margarita, 2019. "Developing a City Brand," Journal of Intercultural Management, Sciendo, vol. 11(4), pages 1-27, December.
    12. Michael, Stella, 2018. "Symbolic Economy and Spatial Design: A Methodological Model for the Design of Competitive Spatial Narratives with Place Branding Strategies," MPRA Paper 112692, University Library of Munich, Germany.
    13. Caterina Branzanti, 2015. "Creative Clusters and District Economies: Towards a Taxonomy to Interpret the Phenomenon," European Planning Studies, Taylor & Francis Journals, vol. 23(7), pages 1401-1418, July.
    14. Ming-Ming He & Jing Wang & Su-Hsin Lee & Shu-Chen Tsai, 2024. "How Traditional Fishing Villages Move towards Sustainable Management: A Case Study of Industrial Transformation and Multi-Party Governance Models," Sustainability, MDPI, vol. 16(19), pages 1-21, September.
    15. Lorenzo Kihlgren Grandi, 2023. "Branding, Diplomacy, and Inclusion: The Role of Migrant Cuisines in Cities’ Local and International Action," Societies, MDPI, vol. 13(7), pages 1-18, June.
    16. Chiara Rinaldi, 2017. "Food and Gastronomy for Sustainable Place Development: A Multidisciplinary Analysis of Different Theoretical Approaches," Sustainability, MDPI, vol. 9(10), pages 1-25, September.
    17. Malgorzata Smolarek & Joanna Dziendziora, 2022. "Impact of Personal Branding on the Development of Professional Careers of Managers," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 133-147.
    18. Marc Compte-Pujol & Jordi San Eugenio-Vela & Joan Frigola-Reig, 2018. "Key elements in defining Barcelona’s place values: the contribution of residents’ perceptions from an internal place branding perspective," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 14(4), pages 245-259, November.
    19. Renaud Vuignier, 2017. "Place branding & place marketing 1976–2016: A multidisciplinary literature review," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 14(4), pages 447-473, December.
    20. Eva Coll-Martínez & Josep-Maria Arauzo-Carod, 2017. "Creative milieu and firm location: An empirical appraisal," Environment and Planning A, , vol. 49(7), pages 1613-1641, July.

    More about this item

    Keywords

    City branding; Cultural strategies;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cmj:journl:y:2022:i:1:p:37-44. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Serghie Dan (email available below). General contact details of provider: https://seaopenresearch.eu/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.