IDEAS home Printed from https://ideas.repec.org/a/vrs/enviro/v11y2023i4p49-61n6.html
   My bibliography  Save this article

Promotion of biosphere reserves: How to build awareness of their importance for sustainable development?

Author

Listed:
  • Vaňová Anna
  • Vitálišová Katarína
  • Rojíková Darina
  • Škvareninová Dagmar

    (1 Institute Matej Bel University, Faculty of Economics, Tajovského 10, Banská Bystrica, Slovakia)

Abstract

The biosphere reserves are hybrid territories united protected and non-protected areas with the soft economic and social activities. They bring unique opportunities for local people, businesses and other relevant stakeholders. However, because of low public awareness the potential of some biosphere reserves, is not adequately utilized. This article addresses the research gap related to the identification of the importance of promoting the sustainable development of biosphere reserves and the possibilities of exploiting and enhancing their spatial development. The aim of the research was to clarify the role and importance of promotion for the sustainable development of biosphere reserves. It was focused on investigating the importance of promotion tools in terms of creating awareness of biosphere reserves. The research took place in two Slovak biosphere reserves – Poľana and the Tatras. This article identifies and analyzes the use of promotional tools in these two selected biosphere reserves through secondary sources (websites, profiles on social networks) and in-depth interviews with the managers of these biosphere reserves. The awareness of biosphere reserves was researched with the use of a questionnaire survey in both biosphere reserves. This article defines the problem areas and opportunities, which may contribute to the development of awareness about biosphere reserves which is inevitable for their further sustainable development. The research results confirmed that their promotion influenced the sustainable development of the biosphere reserves. Thanks to their accurate promotion, entrepreneurs and residents can better evaluate the impact of their activities on the sustainability of a biosphere reserve. This contributes to reducing the conflicts that arise between nature protection and economic and social profit.

Suggested Citation

  • Vaňová Anna & Vitálišová Katarína & Rojíková Darina & Škvareninová Dagmar, 2023. "Promotion of biosphere reserves: How to build awareness of their importance for sustainable development?," Environmental & Socio-economic Studies, Sciendo, vol. 11(4), pages 49-61, December.
    • Handle: RePEc:vrs:enviro:v:11:y:2023:i:4:p:49-61:n:6
    DOI: 10.2478/environ-2023-0023
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/environ-2023-0023
    Download Restriction: no
    File URL: https://libkey.io/10.2478/environ-2023-0023?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Magrath, A. J., 1986. "When marketing services, 4 Ps are not enough," Business Horizons, Elsevier, vol. 29(3), pages 44-50.
    2. Teemu Moilanen & Seppo Rainisto, 2009. "How to Brand Nations, Cities and Destinations," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-58459-4.
    3. United Nations UN, 2015. "Transforming our World: the 2030 Agenda for Sustainable Development," Working Papers id:7559, eSocialSciences.
    4. Young-joo Lee, 2022. "Social media capital and civic engagement: Does type of connection matter?," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 19(1), pages 167-189, March.
    5. Simon Anholt, 2007. "What is Competitive Identity?," Palgrave Macmillan Books, in: Competitive Identity, chapter 0, pages 1-23, Palgrave Macmillan.
    6. Renaud Vuignier, 2016. "Place marketing and place branding: A systematic (and tentatively exhaustive) literature review," Working Papers hal-01340352, HAL.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Haiyan Lu & Martin De Jong & Yawei Chen, 2017. "Economic City Branding in China: the Multi-Level Governance of Municipal Self-Promotion in the Greater Pearl River Delta," Sustainability, MDPI, vol. 9(4), pages 1-24, March.
    2. WeiChung Huang & LiChung Jen, 2020. "Color Place Marketing—The Role of Atmospheric Colors on Place Product Association and Consumer Choices in Luoyang, China," Sustainability, MDPI, vol. 12(23), pages 1-20, November.
    3. Susanne Fredholm & Krister Olsson, 2018. "Managing the image of the place and the past: contemporary views on place branding and heritage management," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 14(3), pages 141-151, August.
    4. Paulina Schiappacasse & Bernhard Müller & Le Thuy Linh, 2019. "Towards Responsible Aggregate Mining in Vietnam," Resources, MDPI, vol. 8(3), pages 1-15, August.
    5. Pina Puntillo, 2023. "Circular economy business models: Towards achieving sustainable development goals in the waste management sector—Empirical evidence and theoretical implications," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(2), pages 941-954, March.
    6. Geneviève Zembri-Mary & Virginie Engrand-Linder, 2023. "Urban planning law in the face of the Olympic challenge: Between innovation and criticism of exceptional urban regeneration," Local Economy, London South Bank University, vol. 38(4), pages 369-388, June.
    7. Schlör, Holger & Venghaus, Sandra & Hake, Jürgen-Friedrich, 2018. "The FEW-Nexus city index – Measuring urban resilience," Applied Energy, Elsevier, vol. 210(C), pages 382-392.
    8. Jean-Louis Combes & Alexandru Minea & Pegdéwendé Nestor Sawadogo, 2019. "Assessing the effects of combating illicit financial flows on domestic tax revenue mobilization in developing countries," CERDI Working papers halshs-02019073, HAL.
    9. Nelson, Ewan & Warren, Peter, 2020. "UK transport decoupling: On track for clean growth in transport?," Transport Policy, Elsevier, vol. 90(C), pages 39-51.
    10. Ibrahim Ari & Muammer Koc, 2018. "Sustainable Financing for Sustainable Development: Understanding the Interrelations between Public Investment and Sovereign Debt," Sustainability, MDPI, vol. 10(11), pages 1-25, October.
    11. R. Ebrahimi & S. Choobchian & H. Farhadian & I. Goli & E. Farmandeh & H. Azadi, 2022. "Investigating the effect of vocational education and training on rural women’s empowerment," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-11, December.
    12. Benjamin Nölting & Bettina König & Anne B. Zimmermann & Antonietta Di Giulio & Martina Schäfer & Flurina Schneider, 2022. "Dealing with the COVID-19 pandemic: an opportunity to reflect on sustainability research," NachhaltigkeitsManagementForum | Sustainability Management Forum, Springer, vol. 30(1), pages 11-27, December.
    13. Rashmi Jaipal, 2017. "Psychology at the Crossroads," Psychology and Developing Societies, , vol. 29(2), pages 125-159, September.
    14. Bárbara Galleli & Elder Semprebon & Joyce Aparecida Ramos dos Santos & Noah Emanuel Brito Teles & Mateus Santos de Freitas-Martins & Raquel Teodoro da Silva Onevetch, 2021. "Institutional Pressures, Sustainable Development Goals and COVID-19: How Are Organisations Engaging?," Sustainability, MDPI, vol. 13(21), pages 1-21, November.
    15. Sagarika Dey & Priyanka Devi, 2019. "Impact of TVET on Labour Market Outcomes and Women’s Empowerment in Rural Areas: A Case Study from Cachar District, Assam," Indian Journal of Human Development, , vol. 13(3), pages 357-371, December.
    16. Rostami-Tabar, Bahman & Ali, Mohammad M. & Hong, Tao & Hyndman, Rob J. & Porter, Michael D. & Syntetos, Aris, 2022. "Forecasting for social good," International Journal of Forecasting, Elsevier, vol. 38(3), pages 1245-1257.
    17. Maria Sassi, 2020. "A SEM Approach to the Direct and Indirect Links between WaSH Services and Access to Food in Countries in Protracted Crises: The Case of Western Bahr-el-Ghazal State, South Sudan," Sustainability, MDPI, vol. 12(22), pages 1-13, November.
    18. Christina Tsouti & Christina Papadaskalopoulou & Angeliki Konsta & Panagiotis Andrikopoulos & Margarita Panagiotopoulou & Sofia Papadaki & Christos Boukouvalas & Magdalini Krokida & Katerina Valta, 2023. "Investigating the Environmental Benefits of Novel Films for the Packaging of Fresh Tomatoes Enriched with Antimicrobial and Antioxidant Compounds through Life Cycle Assessment," Sustainability, MDPI, vol. 15(10), pages 1-22, May.
    19. Olga Stepanova & Magdalena Romanov, 2021. "Urban Planning as a Strategy to Implement Social Sustainability Policy Goals? The Case of Temporary Housing for Immigrants in Gothenburg, Sweden," Sustainability, MDPI, vol. 13(4), pages 1-17, February.
    20. Alberto Bertossi & Stefania Troiano & Francesco Marangon, 2022. "Where is sustainability? An assessment of vending products," RIVISTA DI STUDI SULLA SOSTENIBILITA', FrancoAngeli Editore, vol. 0(1), pages 155-180.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:enviro:v:11:y:2023:i:4:p:49-61:n:6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.