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Managing the image of the place and the past: contemporary views on place branding and heritage management

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  • Susanne Fredholm

    (University of Gothenburg)

  • Krister Olsson

    (University of Gothenburg)

Abstract

This article is concerned with the practice of local and regional development and planning from a place branding and heritage management perspective. The aim is to highlight similar theoretical underpinnings in place branding and heritage management literature, and through a case study of a historical site—Fröå Mine in Åre, Sweden—to shed light on how these theoretical perspectives are balanced in practice. In theory, image-making and the inclusion of the public are core foundations for both place branding and heritage management, whereas various factors identified through the case study indicate that practice does not recognize these core values. In conclusion, we argue that the two fields of study have quite a lot to learn from each other, particularly perceiving heritage as a sociocultural construct as well as recognizing a particular site from internal market demand and layman perspectives.

Suggested Citation

  • Susanne Fredholm & Krister Olsson, 2018. "Managing the image of the place and the past: contemporary views on place branding and heritage management," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 14(3), pages 141-151, August.
    • Handle: RePEc:pal:pbapdi:v:14:y:2018:i:3:d:10.1057_s41254-017-0068-4
    DOI: 10.1057/s41254-017-0068-4
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    References listed on IDEAS

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    1. Teemu Moilanen & Seppo Rainisto, 2009. "How to Brand Nations, Cities and Destinations," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-58459-4.
    2. Renaud Vuignier, 2016. "Place marketing and place branding: A systematic (and tentatively exhaustive) literature review," Working Papers hal-01340352, HAL.
    3. Brian Graham, 2002. "Heritage as Knowledge: Capital or Culture?," Urban Studies, Urban Studies Journal Limited, vol. 39(5-6), pages 1003-1017, May.
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    1. Magnoni, Fanny & Valette-Florence, Pierre & De Barnier, Virginie, 2021. "Modeling the effects of place heritage and place experience on residents’ behavioral intentions toward a city: A mediation analysis," Journal of Business Research, Elsevier, vol. 134(C), pages 428-442.

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