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Place marketing and place branding: A systematic (and tentatively exhaustive) literature review

Author

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  • Renaud Vuignier

    (UNIL - Université de Lausanne = University of Lausanne)

Abstract

This paper presents a systematic and complete overview of the scientific literature in the field of place marketing and place branding research. A total of 1172 articles published between 1976 and 2016 in 98 different journals were analyzed and meticulously classified into categories and subcategories according to disciplinary approach, method used and perspective adopted. This literature review thus provides a detailed overview of the state of the art and reveals various trends and developments in this emerging field of study. Among other things, it demonstrates that the field suffers from a lack of conceptual clarity, diverging definitions and a weak theoretical foundation, which means it addresses a very broad range of research topics. In addition, the field lacks empirical evidence and explanatory articles, meaning that the numerous hypotheses concerning the effects of place marketing activities on attractiveness remain unsubstantiated. The review also underscores the literature's lack of interest in the political and institutional contexts of places, although this information is crucial in terms of public management. Moreover, this work notes that the rhetoric of consultants is given pride of place, with the publication of numerous prescriptive articles focused on sharing best practices. Finally, this study notes the existence of a significant number of critical articles.

Suggested Citation

  • Renaud Vuignier, 2016. "Place marketing and place branding: A systematic (and tentatively exhaustive) literature review," Working Papers hal-01340352, HAL.
    • Handle: RePEc:hal:wpaper:hal-01340352
    Note: View the original document on HAL open archive server: https://hal.science/hal-01340352
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    Citations

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    Cited by:

    1. Geneviève Zembri-Mary & Virginie Engrand-Linder, 2023. "Urban planning law in the face of the Olympic challenge: Between innovation and criticism of exceptional urban regeneration," Local Economy, London South Bank University, vol. 38(4), pages 369-388, June.
    2. Elena-Lavinia (PĂTRAȘCU) CIUCULESCU & Florin-Alexandru LUCA, 2022. "How Can Cultural Strategies And Place Attachment Shape City Branding?," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 1, pages 37-44, July.
    3. Angeliki Mitropoulou & Ioannis Spilanis, 2020. "Towards a contemporary research agenda for island branding: developments, challenges, and dynamics," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 16(4), pages 293-303, December.
    4. Lorenzo Kihlgren Grandi, 2023. "Branding, Diplomacy, and Inclusion: The Role of Migrant Cuisines in Cities’ Local and International Action," Societies, MDPI, vol. 13(7), pages 1-18, June.
    5. Vincent Mabillard & Renaud Vuignier, 2017. "The less transparent, the more attractive? A critical perspective on transparency and place branding," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 13(4), pages 348-359, November.
    6. Zenzile Mbinza, 2024. "Exploring place branding in the Global South: the case of Johannesburg, South Africa," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 20(2), pages 232-243, June.
    7. Susanne Fredholm & Krister Olsson, 2018. "Managing the image of the place and the past: contemporary views on place branding and heritage management," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 14(3), pages 141-151, August.
    8. Chiara Rinaldi, 2017. "Food and Gastronomy for Sustainable Place Development: A Multidisciplinary Analysis of Different Theoretical Approaches," Sustainability, MDPI, vol. 9(10), pages 1-25, September.
    9. Vaňová Anna & Vitálišová Katarína & Rojíková Darina & Škvareninová Dagmar, 2023. "Promotion of biosphere reserves: How to build awareness of their importance for sustainable development?," Environmental & Socio-economic Studies, Sciendo, vol. 11(4), pages 49-61, December.
    10. Renaud Vuignier, 2017. "Place branding & place marketing 1976–2016: A multidisciplinary literature review," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 14(4), pages 447-473, December.
    11. Megbel Aleidan, 2021. "When Geography Matters: The potential role of Saudi Arabia’s Geographical Branding in Promoting FDI," International Journal of Business and Management, Canadian Center of Science and Education, vol. 14(1), pages 1-64, July.
    12. George Rossolatos, 2020. "The supplement at the… sau(r)ce: on Jamie Oliver’s (dis)placed global brand identity," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 16(2), pages 109-120, June.
    13. Elena-Lavinia Ciuculescu & Florin-Alexandru Luca, 2024. "How Can Cities Build Their Brand through Arts and Culture? An Analysis of ECoC Bidbooks from 2020 to 2026," Sustainability, MDPI, vol. 16(8), pages 1-20, April.
    14. Tasci, Asli D.A. & Wei, Wei & Milman, Ady, 2020. "Uses and misuses of the case study method," Annals of Tourism Research, Elsevier, vol. 82(C).
    15. Marek Ćwiklicki & Kamila Pilch, 2021. "Multiple case study design: the example of place marketing research," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(1), pages 50-62, March.
    16. Martin Boisen & Peter Groote & Kees Terlouw & Oscar Couwenberg, 2018. "Patterns of place promotion, place marketing and/or place branding in Dutch municipalities," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 14(2), pages 78-88, May.
    17. Alperytė Irena & Išoraitė Margarita, 2019. "Developing a City Brand," Journal of Intercultural Management, Sciendo, vol. 11(4), pages 1-27, December.
    18. Khalil El Kouiri & Jamal Agouram & Abdillah Kadouri, 2021. "Ownership Structure and Performance of Companies: Exploratory Study via a Systematic Review of the Literature," International Journal of Social Sciences Perspectives, Online Academic Press, vol. 8(1), pages 17-24.

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    Keywords

    place; marketing; branding; public management; public marketing; brand;
    All these keywords.

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