How Can Cities Build Their Brand through Arts and Culture? An Analysis of ECoC Bidbooks from 2020 to 2026
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- Harvey Molotch & Mark Treskon, 2009. "Changing Art: SoHo, Chelsea and the Dynamic Geography of Galleries in New York City," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 33(2), pages 517-541, June.
- Renaud Vuignier, 2016. "Place marketing and place branding: A systematic (and tentatively exhaustive) literature review," Working Papers hal-01340352, HAL.
- Ari-Veikko Anttiroiko, 2015. "City Branding as a Response to Global Intercity Competition," Growth and Change, Wiley Blackwell, vol. 46(2), pages 233-252, June.
- Amelia Green & Debra Grace & Helen Perkins, 2016. "City branding research and practice: An integrative review," Journal of Brand Management, Palgrave Macmillan, vol. 23(3), pages 252-272, May.
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Keywords
branding; city branding; arts marketing; cultural events; cultural management;All these keywords.
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