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The City Branding of Barcelona: A Success Story

In: City Branding

Author

Listed:
  • Juan Carlos Belloso

Abstract

With just over 1.6 million inhabitants (the entire Greater Metropolitan Area totals 3.2 million), Barcelona is Spain’s second largest city in terms of population and the capital city of the region of Catalonia. In spite of not being a capital of state, Barcelona is one of the world’s most admired cities with one of the best images at an international level. According to one well known study (Saffron Brand Consultants, 2008), Barcelona is one of the cities with the greatest awareness, image and reputation on a worldwide scale, and the third ranked European city brand together with Berlin and Amsterdam, behind only Paris and London and in front of many European capitals such as Athens, Madrid or Rome. The study mentions cosmopolitanism, creativity, innovation, culture and quality of life as the pillars of this great image.

Suggested Citation

  • Juan Carlos Belloso, 2011. "The City Branding of Barcelona: A Success Story," Palgrave Macmillan Books, in: Keith Dinnie (ed.), City Branding, chapter 0, pages 118-123, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-29479-0_15
    DOI: 10.1057/9780230294790_15
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    Cited by:

    1. Elena-Lavinia (PĂTRAȘCU) CIUCULESCU & Florin-Alexandru LUCA, 2022. "How Can Cultural Strategies And Place Attachment Shape City Branding?," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 1, pages 37-44, July.
    2. Evangelos Asprogerakas & Kiki Mountanea, 2020. "Spatial strategies as a place branding tool in the region of Ruhr," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 16(4), pages 336-347, December.
    3. Gabriela Virginia Popescu, 2017. "Sibiu Between European Capital Of Culture And Brexit: City Brand Perspective On Citizens," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 6(3), pages 1-16, august.
    4. Marc Compte-Pujol & Jordi San Eugenio-Vela & Joan Frigola-Reig, 2018. "Key elements in defining Barcelona’s place values: the contribution of residents’ perceptions from an internal place branding perspective," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 14(4), pages 245-259, November.

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