IDEAS home Printed from https://ideas.repec.org/a/pal/pbapdi/v16y2020i4d10.1057_s41254-020-00168-1.html
   My bibliography  Save this article

Spatial strategies as a place branding tool in the region of Ruhr

Author

Listed:
  • Evangelos Asprogerakas

    (University of Thessaly)

  • Kiki Mountanea

    (National Technical University of Athens)

Abstract

The shaping of a strong, recognizable and thus attractive identity of a place is closely linked to the process of effective planning, both on strategic and physical level. Heritage is a common branding tool that relied on the exploitation and presentation of, among others, urban forms related to the past. This research seeks to connect spatial strategies and place branding through the case study of the Region of Ruhr. The Ruhr Valley has long been linked to the industrial history of Europe due to the concentration of mining and steel industry. Today the region is undergoing a restructuring process. This work will focus on the strategies and actions implemented with an emphasis on the development of the Emscher Landshaftspark developed in the 1990s. The aim is to examine the gradual creation of a new identity through the sites’ transformation by identifying typological characteristics among the network’s flagship projects. Α key question is whether individual interventions compose a comprehensive and time-resistant branding strategy in conjunction with directions and practices of spatial planning formulating a distinctive model. The function of the main narrative as a framework of governance processes is going to be explored.

Suggested Citation

  • Evangelos Asprogerakas & Kiki Mountanea, 2020. "Spatial strategies as a place branding tool in the region of Ruhr," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 16(4), pages 336-347, December.
    • Handle: RePEc:pal:pbapdi:v:16:y:2020:i:4:d:10.1057_s41254-020-00168-1
    DOI: 10.1057/s41254-020-00168-1
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1057/s41254-020-00168-1
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1057/s41254-020-00168-1?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Christos Liouris & Alex Deffner, 2005. "City marketing - a significant planning tool for urban development in a globalised economy," ERSA conference papers ersa05p395, European Regional Science Association.
    2. Robert Shaw, 2002. "The International Building Exhibition (IBA) Emscher Park, Germany: A Model for Sustainable Restructuring?," European Planning Studies, Taylor & Francis Journals, vol. 10(1), pages 77-97, January.
    3. Christopher De Sousa, 2004. "The greening of brownfields in American cities," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 47(4), pages 579-600.
    4. Juan Carlos Belloso, 2011. "The City Branding of Barcelona: A Success Story," Palgrave Macmillan Books, in: Keith Dinnie (ed.), City Branding, chapter 0, pages 118-123, Palgrave Macmillan.
    5. Simon Goess & Martin de Jong & Evert Meijers, 2016. "City branding in polycentric urban regions: identification, profiling and transformation in the Randstad and Rhine-Ruhr," European Planning Studies, Taylor & Francis Journals, vol. 24(11), pages 2036-2056, November.
    6. Freundt, Andreas, 2002. "Culture industries in old industrialized regions: a successful strategy for innovative regional development?," ERSA conference papers ersa02p259, European Regional Science Association.
    7. Cecilia Pasquinelli & Jukka Teräs, 2013. "Branding Knowledge-intensive Regions: A Comparative Study of Pisa and Oulu High-Tech Brands," European Planning Studies, Taylor & Francis Journals, vol. 21(10), pages 1611-1629, October.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. María Bahamonde-Rodríguez & Giedrė Šadeikaitė & Francisco Javier García-Delgado, 2024. "The Contribution of Tourism to Sustainable Rural Development in Peripheral Mining Spaces: The Riotinto Mining Basin (Andalusia, Spain)," Sustainability, MDPI, vol. 16(1), pages 1-30, January.
    2. Luis Alfonso Escudero Gómez, 2021. "Land at the Service of the Regional Growth Coalition: Projects of Special Interest in the Region of Castilla–La Mancha (Spain)," Land, MDPI, vol. 10(8), pages 1-18, August.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jeffrey Zabel, 2007. "The Impact of Imperfect Information on the Transactions of Contaminated Properties," NCEE Working Paper Series 200703, National Center for Environmental Economics, U.S. Environmental Protection Agency, revised Jan 2007.
    2. Sławomir Pytel & Sławomir Sitek & Marta Chmielewska & Elżbieta Zuzańska-Żyśko & Anna Runge & Julita Markiewicz-Patkowska, 2021. "Transformation Directions of Brownfields: The Case of the Górnośląsko-Zagłębiowska Metropolis," Sustainability, MDPI, vol. 13(4), pages 1-24, February.
    3. Anna Alberini & Dennis Guignet, 2008. "Voluntary Cleanups and Redevelopment Potential: Lessons from Baltimore, Maryland," Working Papers 2008.87, Fondazione Eni Enrico Mattei.
    4. Dai, Bing & Gu, Xiaokun & Xie, Boming, 2020. "Policy Framework and Mechanism of Life Cycle Management of Industrial Land (LCMIL) in China," Land Use Policy, Elsevier, vol. 99(C).
    5. Theodore Metaxas & Laura Juarez & Gaby Gavriilidis, 2021. "Planning and Marketing the City for Sustainability: The Madrid Nuevo Norte Project," Sustainability, MDPI, vol. 13(4), pages 1-22, February.
    6. Saikat Banerjee & Paroma Mitra Mukherjee, 2022. "Revamping heritage brand: a case of Murshidabad, West Bengal, India," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 18(2), pages 190-200, June.
    7. Marc Compte-Pujol & Jordi San Eugenio-Vela & Joan Frigola-Reig, 2018. "Key elements in defining Barcelona’s place values: the contribution of residents’ perceptions from an internal place branding perspective," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 14(4), pages 245-259, November.
    8. Olga Rauhut Kompaniets & Daniel Rauhut, 2013. "Place Marketing And Rural Municipalities In Northern Sweden: A Content Analysis Of Municipal Homepages," Romanian Journal of Regional Science, Romanian Regional Science Association, vol. 7(2), pages 11-36, DECEMBER.
    9. Gabriela Virginia Popescu, 2017. "Sibiu Between European Capital Of Culture And Brexit: City Brand Perspective On Citizens," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 6(3), pages 1-16, august.
    10. Santos, Georgina & Behrendt, Hannah & Teytelboym, Alexander, 2010. "Part II: Policy instruments for sustainable road transport," Research in Transportation Economics, Elsevier, vol. 28(1), pages 46-91.
    11. Weith, Thomas, 2009. "Abschied vom Gleichwertigkeitspostulat?!: Zur inhaltlichen Neuausrichtung räumlicher Entwicklungsziele für Schrumpfungsregionen im Kontext veränderter Förderpolitiken," Arbeitsmaterial der ARL: Aufsätze, in: Eich-Born, Marion (ed.), Räumlich differenzierte Entwicklungs- und Förderstrategien für Nordostdeutschland für Nordostdeutschland, volume 127, pages 156-178, ARL – Akademie für Raumentwicklung in der Leibniz-Gemeinschaft.
    12. Di Wu & Neil M. Coe, 2023. "Bottom-up cluster branding through boundary spanners: The case of the Jingdezhen ceramics cluster in China," Urban Studies, Urban Studies Journal Limited, vol. 60(14), pages 2874-2900, November.
    13. Niels Wäckerlin & Thomas Hoppe & Martijn Warnier & W. Martin Jong, 2020. "Comparing city image and brand identity in polycentric regions using network analysis," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 16(1), pages 80-96, March.
    14. Maria Bostenaru Dan & Magdalena Maria Bostenaru-Dan, 2021. "Greening the Brownfields of Thermal Power Plants in Rural Areas, an Example from Romania, Set in the Context of Developments in the Industrialized Country of Germany," Sustainability, MDPI, vol. 13(7), pages 1-18, March.
    15. Angelika Münter & Kati Volgmann, 2021. "Polycentric regions: Proposals for a new typology and terminology," Urban Studies, Urban Studies Journal Limited, vol. 58(4), pages 677-695, March.
    16. Paolo Rosato & Anna Alberini & Valentina Zanatta & Margaretha Breil, 2010. "Redeveloping derelict and underused historic city areas: evidence from a survey of real estate developers," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 53(2), pages 257-281.
    17. Stella Kostopoulou & Paraskevi-Kali Sofianou & Konstantinos Tsiokanos, 2021. "Silk Road Heritage Branding and Polycentric Tourism Development," Sustainability, MDPI, vol. 13(4), pages 1-18, February.
    18. Christopher A. De Sousa & Changshan Wu & Lynne M. Westphal, 2009. "Assessing the Effect of Publicly Assisted Brownfield Redevelopment on Surrounding Property Values," Economic Development Quarterly, , vol. 23(2), pages 95-110, May.
    19. Andrzej Długoński & Diana Dushkova, 2021. "The Hidden Potential of Informal Urban Greenspace: An Example of Two Former Landfills in Post-Socialist Cities (Central Poland)," Sustainability, MDPI, vol. 13(7), pages 1-17, March.
    20. Silvia Cerisola & Elisa Panzera, 2022. "Cultural cities, urban economic growth, and regional development: The role of creativity and cosmopolitan identity," Papers in Regional Science, Wiley Blackwell, vol. 101(2), pages 285-302, April.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:pbapdi:v:16:y:2020:i:4:d:10.1057_s41254-020-00168-1. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.