The effect of relative thinking on firm strategy and market outcomes: A location differentiation model with endogenous transportation costs
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- Azar, Ofer H., 2008. "The effect of relative thinking on firm strategy and market outcomes: A location differentiation model with endogenous transportation costs," Journal of Economic Psychology, Elsevier, vol. 29(5), pages 684-697, November.
References listed on IDEAS
- Azar, Ofer H., 2007. "Relative thinking theory," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 36(1), pages 1-14, February.
- Daniel Kahneman, 2003. "Maps of Bounded Rationality: Psychology for Behavioral Economics," American Economic Review, American Economic Association, vol. 93(5), pages 1449-1475, December.
- Richard H. Thaler, 2008. "Mental Accounting and Consumer Choice," Marketing Science, INFORMS, vol. 27(1), pages 15-25, 01-02.
- Ofer H. Azar, 2013. "Firm strategy and biased decision making: the price dispersion puzzle," Applied Economics, Taylor & Francis Journals, vol. 45(7), pages 901-910, March.
- Ofer H. Azar, 2011.
"Does Relative Thinking Exist In Real‐World Situations? A Field Experiment With Bagels And Cream Cheese,"
Western Economic Association International, vol. 49(2), pages 564-572, April.
- Ofer Azar, 2009. "Does Relative Thinking Exist In Real-World Situations? A Field Experiment With Bagels And Cream Cheese," Working Papers 0907, Ben-Gurion University of the Negev, Department of Economics.
- Thaler, Richard, 1980. "Toward a positive theory of consumer choice," Journal of Economic Behavior & Organization, Elsevier, vol. 1(1), pages 39-60, March.
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- Ofer H. Azar, 2011. "Relative thinking in consumer choice between differentiated goods and services and its implications for business strategy," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 6(2), pages 176-185, February.
CitationsCitations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
- Azar, Ofer H., 2009. "Do consumers make too much effort to save on cheap items and too little to save on expensive items? experimental results and implications for business strategy," MPRA Paper 20962, University Library of Munich, Germany.
- repec:eee:joepsy:v:70:y:2019:i:c:p:52-66 is not listed on IDEAS
- Pedro Bordalo & Nicola Gennaioli & Andrei Shleifer, 2016.
"Competition for Attention,"
Review of Economic Studies,
Oxford University Press, vol. 83(2), pages 481-513.
- Pedro Bordalo & Nicola Gennaioli & Andrei Shleifer, "undated". "Competition for Attention," Working Paper 312541, Harvard University OpenScholar.
- Pedro Bordalo & Nicola Gennaioli & Andrei Shleifer, 2013. "Competition for Attention," Working Paper 76811, Harvard University OpenScholar.
- Pedro Bordalo & Nicola Gennaioli & Andrei Shleifer, 2013. "Competition for Attention," NBER Working Papers 19076, National Bureau of Economic Research, Inc.
- Don J. Webber & Michael Horswell, 2009. "Microeconomic foundations of geographical variations in labour productivity," Working Papers 0913, Department of Accounting, Economics and Finance, Bristol Business School, University of the West of England, Bristol.
- Azar, Ofer H., 2011. "Do people think about absolute or relative price differences when choosing between substitute goods?," Journal of Economic Psychology, Elsevier, vol. 32(3), pages 450-457, June.
More about this item
KeywordsCompetitive Strategy; Relative Thinking; Pricing; Mental Accounting; Consumer Psychology; Consumer Attitudes & Behavior; Cognitive Processes; Behavioral Decision Making; Industrial Organization; Product Differentiation;
- D10 - Microeconomics - - Household Behavior - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
- L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
- D43 - Microeconomics - - Market Structure, Pricing, and Design - - - Oligopoly and Other Forms of Market Imperfection
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-CBE-2007-08-18 (Cognitive & Behavioural Economics)
- NEP-COM-2007-08-18 (Industrial Competition)
- NEP-EXP-2007-08-18 (Experimental Economics)
- NEP-MIC-2007-08-18 (Microeconomics)
- NEP-MKT-2007-08-18 (Marketing)
- NEP-URE-2007-08-18 (Urban & Real Estate Economics)
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