Relative thinking in consumer choice between differentiated goods and services and its implications for business strategy
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- Oben Ceryan & Ozge Sahin & Izak Duenyas, 2013. "Dynamic Pricing of Substitutable Products in the Presence of Capacity Flexibility," Manufacturing & Service Operations Management, INFORMS, vol. 15(1), pages 86-101, April.
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- Markus Dertwinkel-Kalt & Katrin Köhler & Mirjam R. J. Lange & Tobias Wenzel, 2017.
"Demand Shifts Due to Salience Effects: Experimental Evidence,"
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"Optimal strategy of multi-product retailers with relative thinking and reference prices,"
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- Ofer H. Azar, 2013. "Optimal Strategy Of Multi-Product Retailers With Relative Thinking And Reference Prices," Working Papers 1313, Ben-Gurion University of the Negev, Department of Economics.
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Keywordsrelative thinking; consumer behavior; product differentiation; judgment and decision making.;
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