Relative thinking in consumer choice between differentiated goods and services and its implications for business strategy
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- Oben Ceryan & Ozge Sahin & Izak Duenyas, 2013. "Dynamic Pricing of Substitutable Products in the Presence of Capacity Flexibility," Manufacturing & Service Operations Management, INFORMS, vol. 15(1), pages 86-101, April.
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- Ofer H. Azar, 2013. "Optimal Strategy Of Multi-Product Retailers With Relative Thinking And Reference Prices," Working Papers 1313, Ben-Gurion University of the Negev, Department of Economics.
- Azar, Ofer H., 2013. "Competitive strategy when consumers are affected by reference prices," Journal of Economic Psychology, Elsevier, vol. 39(C), pages 327-340.
- repec:oup:jeurec:v:15:y:2017:i:3:p:626-653. is not listed on IDEAS
- Markus Dertwinkel-Kalt & Katrin Köhler & Mirjam R. J. Lange & Tobias Wenzel, 2017.
"Demand Shifts Due to Salience Effects: Experimental Evidence,"
Journal of the European Economic Association,
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- Dertwinkel-Kalt, Markus & Köhler, Katrin & Lange, Mirjam R. J. & Wenzel, Tobias, 2016. "Demand shifts due to salience effects: Experimental evidence," DICE Discussion Papers 216, University of Düsseldorf, Düsseldorf Institute for Competition Economics (DICE).
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Keywordsrelative thinking; consumer behavior; product differentiation; judgment and decision making.;
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