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Strategic Segmentation – The Preamble of Developing a Company Strategy

Author

Listed:
  • Vasile DEAC

    () (The Bucharest University of Economic Studies, Romania)

  • Aurelia STÃNESCU

    () (The Bucharest University of Economic Studies, Romania)

Abstract

The financial and economic crisis that the world economy has experienced, more than any other disturbing factor, we believe that it must cause a brutal rupture of the daily routine of the companies regarding their strategic management approach. A first consequence of the crisis-strategic management report within a company is a need for its coherent strategic approach that would ensure the possibility of exceeding the current context and ensuring the necessary performance in the tough competition to follow. In this context, a relevant strategic segmentation of the portfolio of activities of the company and its analysis are essential initial aspects of this work. In this article based on research conducted in several national and international companies we will adress the key issues of strategic segmentation, identifying the errors to be avoided.

Suggested Citation

  • Vasile DEAC & Aurelia STÃNESCU, 2014. "Strategic Segmentation – The Preamble of Developing a Company Strategy," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 15(4), pages 461-469, October.
  • Handle: RePEc:rom:rmcimn:v:15:y:2014:i:4:p:461-469
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    Cited by:

    1. Alexandra Ioana IONESCU FLOREA & Rãzvan-Andrei CORBOª, 2015. "Supplier Relationship Strategies in the Automotive Industry: An International Comparative Analysis," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 16(4), pages 451-460, October.

    More about this item

    Keywords

    strategic segmentation; key success factors; strategic segmentation criteria; strategic segments.;

    JEL classification:

    • D24 - Microeconomics - - Production and Organizations - - - Production; Cost; Capital; Capital, Total Factor, and Multifactor Productivity; Capacity
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O12 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Microeconomic Analyses of Economic Development

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