IDEAS home Printed from https://ideas.repec.org/h/wsi/wschap/9789812772190_0007.html
   My bibliography  Save this book chapter

Development of the "Oshiete! Kaden" ("Tell Me! Consumer Electronics") Website — Recommending Merchandises Through the Deployment of a Web Recommendation Engine

In: Creative Marketing For New Product And New Business Development

Author

Listed:
  • Yoshisuke Yamakawa

Abstract

The following sections are included:Web Recommendation EngineWhat is a recommendation?The history of recommendationTypes of recommendation enginesThe web recommendation engine "Bull's Eye"Product Recommendation Website "Oshiete! Kaden"What is "Oshiete! Kaden"?Three recommendation featuresSearch by specification and keywordsOffering useful informationThe Role of Information Search in the Business Development of "Oshiete! Kaden"The back story that led to business developmentBusiness development and information searchThe phase of determining the business plan and specificationsThe Role of Information Management in the Development Phase of the "Oshiete! Kaden" WebsiteInformation sharingVersion controlBug controlRegarding security when utilizing toolsThe Role of Information Management in the Early-Phase Operations of "Oshiete! Kaden"User surveyAccess log analysisCompetitive researchAcknowledgmentsReferences

Suggested Citation

  • Yoshisuke Yamakawa, 2008. "Development of the "Oshiete! Kaden" ("Tell Me! Consumer Electronics") Website — Recommending Merchandises Through the Deployment of a Web Recommendation Engine," World Scientific Book Chapters, in: Akira Ishikawa & Atsushi Tsujimoto (ed.), Creative Marketing For New Product And New Business Development, chapter 7, pages 197-242, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789812772190_0007
    as

    Download full text from publisher

    File URL: https://www.worldscientific.com/doi/pdf/10.1142/9789812772190_0007
    Download Restriction: Ebook Access is available upon purchase.
    File URL: https://www.worldscientific.com/doi/abs/10.1142/9789812772190_0007
    Download Restriction: Ebook Access is available upon purchase.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Keywords

    New Product Development; New Business Development; Creative Marketing; Information Exploration; Information Retrieval; Information Search; Development Information;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wsi:wschap:9789812772190_0007. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tai Tone Lim (email available below). General contact details of provider: http://www.worldscientific.com/page/worldscibooks .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.