Stratégies marketing pour PME sous-traitantes dans l’horlogerie
[Marketing strategies for subcontractant SME in the watchmaking industry]
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References listed on IDEAS
- J Patchell, 1993. "From production systems to learning systems: lessons from Japan," Environment and Planning A, Pion Ltd, London, vol. 25(6), pages 797-815, June.
- repec:dau:papers:123456789/889 is not listed on IDEAS
- J Patchell, 1993. "From Production Systems to Learning Systems: Lessons from Japan," Environment and Planning A, , vol. 25(6), pages 797-815, June.
- Carole Donada & Gwenaëlle Nogatchewsky, 2007. "La confiance dans les relations interentreprises. Une revue des recherches quantitatives," Post-Print halshs-00340595, HAL.
- Oz Shy & Rune Stenbacka, 2005. "Partial outsourcing, monitoring cost, and market structure," Canadian Journal of Economics, Canadian Economics Association, vol. 38(4), pages 1173-1190, November.
- Gwenaëlle Nogatchewsky & Carole Donada, 2005. "Vingt ans de recherches empiriques en marketing sur la performance des relations client-fournisseur," Post-Print halshs-00143136, HAL.
- repec:dau:papers:123456789/1055 is not listed on IDEAS
More about this item
KeywordsStrategy; watch industry; subcontractor; BtoB;
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- L6 - Industrial Organization - - Industry Studies: Manufacturing
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2013-01-12 (All new papers)
- NEP-CSE-2013-01-12 (Economics of Strategic Management)
- NEP-MKT-2013-01-12 (Marketing)
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