Vingt ans de recherches empiriques en marketing sur la performance des relations client-fournisseur
This paper proposes a review of empirical research in marketing on the performance of buyer-supplier relationships for the last twenty years. The authors develop the theoretical models of the studies and analyse their results along four dimensions: economic performance, harmonious cooperation, satisfaction and evolution of the relationship. The analysis highlights the importance of relational issues and their positive influence on the performance of buyer-supplier relationships.
|Date of creation:||2005|
|Publication status:||Published in Recherche et Application en Marketing, 2005, 20 (4), pp.71-96|
|Note:||View the original document on HAL open archive server: https://halshs.archives-ouvertes.fr/halshs-00143136|
|Contact details of provider:|| Web page: https://hal.archives-ouvertes.fr/|
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