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Vingt ans de recherches empiriques en marketing sur la performance des relations client-fournisseur

Listed author(s):
  • Gwenaëlle Nogatchewsky


    (DRM - Dauphine Recherches en Management - Université Paris-Dauphine - CNRS - Centre National de la Recherche Scientifique)

  • Carole Donada


    (Management Department - Essec Business School)

Registered author(s):

    This paper proposes a review of empirical research in marketing on the performance of buyer-supplier relationships for the last twenty years. The authors develop the theoretical models of the studies and analyse their results along four dimensions: economic performance, harmonious cooperation, satisfaction and evolution of the relationship. The analysis highlights the importance of relational issues and their positive influence on the performance of buyer-supplier relationships.

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    Paper provided by HAL in its series Post-Print with number halshs-00143136.

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    Date of creation: 2005
    Publication status: Published in Recherche et Applications en Marketing (French Edition), SAGE Publications, 2005, 20 (4), pp.71-96
    Handle: RePEc:hal:journl:halshs-00143136
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