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Study on the personal luxury goods market

Author

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  • Elena-Iulia Varga

    (G.E. Palade University of Medicine, Pharmacy, Science and Technology of Târgu Mureş, 38 Gh. Marinescu street, Târgu Mureș, 540139, Romania)

Abstract

The field of luxury has a series of characteristics that allowed a spectacular growth over time, to acquire stability and remarkable recovery power after adverse economic events, including global ones. Associated with extravagance, prestige or elitism, luxury is a need that manifests itself at the level of individuals due to the emotional side that these products highlight. In this paper we conducted a study on the purchase of luxury products among consumers of the Mureș county, mainly aiming to identify the importance and characteristics of the consumption of luxury clothing and accessories.

Suggested Citation

  • Elena-Iulia Varga, 2020. "Study on the personal luxury goods market," Acta Marisiensis. Series Oeconomica, "George Emil Palade" University of Medicine, Pharmacy, Sciences and Technology of Târgu-Mureș, România - Faculty of Economics and Law, vol. 2, pages 33-42, December.
    • Handle: RePEc:pmu:oecono:v:2:y:2020:p:33-42
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    References listed on IDEAS

    as
    1. Kumar, Ajay & Paul, Justin, 2018. "Mass prestige value and competition between American versus Asian laptop brands in an emerging market—Theory and evidence," International Business Review, Elsevier, vol. 27(5), pages 969-981.
    2. Kardes, Ilke, 2016. "Reaching middle class consumers in emerging markets: Unlocking market potential through urban-based analysis," International Business Review, Elsevier, vol. 25(3), pages 703-710.
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    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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