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Využitie informačných technológií pri strategickom rozhodovaní
[Information Technologies Utilization in Strategic Decision Making]


  • Zagorsek, Branislav


New ways of strategic approach are available due to information technologies. New dimensions in business experiments are possible. Company can now meet its research needs much more efficient. It takes less money and less time to come to similar results with business experiments as with traditional market research methods. The strategy can be more precise because of the large amount of real time data. Profit can be significantly enlarged if the product price is set on the upper section of pricing indifference band. Using information technologies also allows utilizing psychological pricing and consumption models. Otherwise disruptive strategies can be implemented because information technologies make it possible to use this king of strategies without the negative effect. Last but not least micromarketing and accurate segmentation are other benefits brought by information technologies into strategic decision taking.

Suggested Citation

  • Zagorsek, Branislav, 2011. "Využitie informačných technológií pri strategickom rozhodovaní
    [Information Technologies Utilization in Strategic Decision Making]
    ," MPRA Paper 51934, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:51934

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    More about this item


    strategy; internet; price; business experiment; pricing indifference band; consumer segmentation ; information technologies; data analysis;

    JEL classification:

    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes


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