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Využitie informačných technológií pri strategickom rozhodovaní
[Information Technologies Utilization in Strategic Decision Making]

Listed author(s):
  • Zagorsek, Branislav

New ways of strategic approach are available due to information technologies. New dimensions in business experiments are possible. Company can now meet its research needs much more efficient. It takes less money and less time to come to similar results with business experiments as with traditional market research methods. The strategy can be more precise because of the large amount of real time data. Profit can be significantly enlarged if the product price is set on the upper section of pricing indifference band. Using information technologies also allows utilizing psychological pricing and consumption models. Otherwise disruptive strategies can be implemented because information technologies make it possible to use this king of strategies without the negative effect. Last but not least micromarketing and accurate segmentation are other benefits brought by information technologies into strategic decision taking.

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Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 51934.

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Date of creation: 03 Nov 2011
Publication status: Published in Ekonomika, financie a manažment podniku V. (2011): pp. 1-7
Handle: RePEc:pra:mprapa:51934
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